Web Analytics Manager
Why you want this job
We’re on a mission to make vision care simple and affordable and we need a rockstar Web Analytics Manager to help us make that happen. We’re launching a ground-breaking new brand that will fundamentally change the vision correction landscape in North America… and help solve correctable blindness in the developing world. As a brand, we are bold, hungry, and ready to change the world. We need a data-driven thinker who matches our brand. This key role will be responsible to empower the team with data that helps us identify barriers to trial and create a delightful experience. It’s a once-in-a-lifetime opportunity you don’t want to miss.
What you will do
- Use quantitative and qualitative tools to understand consumer behavior to
help define brand, marketing & product strategy
- Create data-driven prioritization mechanisms with clear visibility to upside, driving alignment across groups and ensuring we’re focused on the largest opportunities
- Lead optimization efforts with insights, timely results of A/B & MVT tests, and detailed post impact analysis that provides clear understanding
with next step recommendations
- Design and create reports that evaluate product performance and identify
key areas for improvement
- Work with product managers to implement required analytics stories with the
detail that bridges the gap between marketing and IT professionals
- Design, manage, and execute the analytics solution for upmost accuracy and
usefulness with best-in-class data processing and classification
- Clearly articulate analysis and recommendations to internal and external
stakeholders
Why we will love you
- Bachelor’s Degree in a quantitative field or equivalent experience
- 5+ years of experience in an analytics role (2-3 years of web analytics).
- Highly proficient in Adobe data access tools (Workspace, Report Builder, Data Warehouse)
- Proficient in Excel and VBA; experience with other tools a plus (SQL, Power
BI)
- Experience successfully implementing a web analytics solution and an
understanding of app SDK implementation strategy
- Understanding of tag management best practices (Tealium, Launch, GTM)
with basic script knowledge (HTML, JavaScript, JSON, Regex, CSS Selectors,
jQuery).
- Leader in web analytics design (e.g. classifications, processing rules, custom
variables and metrics, merchandising eVars, incrementor metrics, listVars,
)
- Excellent communication skills with PowerPoint proficiency
- Ability to learn quickly, think strategically and tackle open-ended problems
- Proven ability to take the lead on projects and execute on deliverables in a
timely manner
- Detail-oriented and organized
Who you are
- Innovative
- Collaborative
- Detail-oriented
- Data driven
- Great sense of humor
- Humble and hungry
Perks
- Tuition reimbursement program
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match, Work/Life PTO
- In-house restaurant with highly discounted meals (Steak dinner under $4.00)
- Free snacks, ice cream, and drinks every day
- Full gym
