The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
The UX Content Strategist is responsible for shaping a positive digital user experience that guides, informs, and delights users across all company brands and digital properties. They will lead and own the planning, designing, creating, editing, and publishing of relevant content based on the company's business objectives and users' needs. This role is also responsible for working closely with the UX Researcher in usability testing and governance of digital content, collaborating with marketers, designers, developers, writers, project managers, and other key business stakeholders to write, test, and deploy customer-focused content for digital channels.
RESPONSIBILITIES:
Develop and deploy digital content to enhance the end-to-end customer experience, from microcopy to delivery of product information, instructional materials, and general educational content
- Write crisp, high-quality, on-brand user interface copy
- Transform complex concepts into simple, understandable, and conversational copy
- Ensure consistent messaging across digital channels
- Iterate on content with a goal of continuous improvement
Define, build and execute web content strategy from a holistic standpoint—systems, platforms, and channels—to create a unified user experience
- Inform, maintain, and influence IA, site navigation, and user experience for sites and applications
- Help to create and maintain user journey maps
- Create and maintain taxonomies, metadata frameworks, page-level content types/models, and content migration plans
- Help to maintain the DAM structure
- Design and implement content creation and governance workflows and documentation
Create content strategies and plans and persuasively communicate to UX designers, product owners, IT, Creative Services, Marketing Partners, and Legal
- Lead content review sessions
- Audit and assess the current state of digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities
- Create and maintain URL strategy
- Use design thinking to innovate and solve problems
- Develop and maintain content requirements for new digital content
Participate in qualitative and quantitative user research to inform current and future strategies
- Help to conduct keyword and SEO research to understand customers’ needs and search trends, contribute to social media strategies and content structures
- Perform stakeholder and client interviews to identify and understand user needs and business objectives
- Participate in qualitative and quantitative user research
Strives to develop and drive initiatives that align with key corporate values:
- Do the Right Thing
- Serve People
- Build Trust
- Simplify Everything
QUALIFICATIONS:
- 5+ years in UX/UI writing or professional work experience in a related role.
- Bachelor's degree in Marketing, Journalism, Communications, English, Public Relations, or related field.
- A strong portfolio demonstrating a deep proficiency in UX content strategy, writing, and overall design process.
- Proven track record to identify critical content issues and drive resolution on complex UX problems, collaborating with product owners, business stakeholders, SEO, Analytics, and web developers.
- Ability to gather and integrate data and user feedback throughout the discovery, design, and post-launch cycles.
- Understands information architecture and taxonomies in content structure.
- Excellent and persuasive communicator, with the ability to advocate for user experience and content strategy and facilitate alignment on content solutions with various partners.
- Experience in writing for the web, and excellent grammar, writing, and copy-editing skills including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
- Familiarity with accessibility, SEO, and analytics reporting tools, to aid in content strategy and creation.
Protective’s targeted salary range for this position is $75,000 to $95,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees.
This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.
Employee Benefits:
We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Diversity and Inclusion:
At Protective, we are committed to providing an inclusive culture where all employees are able to fully contribute and thrive. Our goal is to grow and develop our people, attract diverse talent and support strong, diverse communities.
We support diversity, equity, and inclusion by working to develop a culture of inclusion and belonging led by leaders who develop potential and embrace unique skills and abilities. Our aim is to create an equitable and accountable environment for all leaders and employees that will drive performance and impact business strategy. In this way, we can increase overall diversity for leadership roles and pipelines of talent by maturing our hiring practices, robust development opportunities and focus on retention of key talent.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.
