You have several years of experience in B2B marketing/communication and campaigns? You think holistically and data-driven? You are strong in building and maintaining good customer relationships?
Then join us as our new Team Lead B2B Marketing (m/f/d)!
In this key role you will develop our strategies and translate them into successful on- and offline marketing campaigns. You will also lead AutoScout24’s efforts to establish ourselves as thought leaders in digital car-trade across Europe and improve the way we communicate our value proposition and product offering to our customers. You will work very closely with multiple teams from our Product, Sales and Communication departments.
At AutoScout24, we value different lifestyles and cultural backgrounds. We embrace diversity as a strength. Our organization consists of more than 50+ different nationalities, all working together in an inclusive and respectful way.
We look forward to getting to know you!
Your Responsibilities:
- Translating market and internal stakeholder requirements into a B2B marketing agenda that supports the growth of our business
- Designing, planning and implementing new campaigns to activate and retain our new and existing customers across all channels (online, offline, trade fairs, events)
- Monitoring, tracking and evaluation of campaigns and implementing the results into new strategies
- Establishing clear value and ROI driven communication to car dealers, incl. explaining our product suite as well as data driven argumentation of value delivery
- Creating and producing state of the art sales collateral and a portal to explain our product suite & value
- Leading the work around thought leadership in digital car trade incl. generation of knowledge (studies, surveys etc.), creation of assets and delivery of dissemination formats (webinars, conferences, insights platform)
- Close cross-functional collaboration with product, sales and communication teams
- Leading and developing our B2B Marketing team
- Budget planning and control
Your Profile:
- Several years of experience as a B2B Marketing lead as well as in B2B marketing/communication and product marketing (ideally in a technology company)
- Knowhow in translating a B2B marketing strategy into successful online and offline campaigns in a KPI-oriented way - you think and work analytically and data-driven
- Solid track record of ROI and value proposition driven B2B communication to professional customers, ideally in a technology environment
- Knowhow in producing and communicating thought leadership content that is highly engaging & relevant for professional customers
- Experience in driving cross-functional collaboration across the organization to deliver the best outputs possible
- Passion about people management and developing your employees by actively opening up space for them to grow
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Very good German and English skills, both written and spoken
If this description appeals to you, but you have doubts about whether your skills meet our requirements: We value personality, ambition and an open-minded view. Do not hesitate to contact us and present your personal strengths.
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We offer a hybrid work model, flexible working hours, up to 30 days paid vacation (depending on location) and modern office space, to name just a few of our benefits. Our goal is to create a stimulating work atmosphere where you can develop your full potential. Learn more about our benefits here.
