Staff Lifecycle Marketing Manager

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The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

Are you eager to build a better internet? Join Mozilla’s North American marketing team as a Sr. Lifecycle Marketing manager. We are looking for someone who is passionate about user base growth, journeys, channel strategies and execution, particularly for Lifecycle, Retention and CRM. The ideal candidate knows how to plan, implement and measure marketing strategies and will use their previous experience to help us find new ways to bring consumers through our products and services and drive retention and reduce churn. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They are comfortable analyzing data, understanding consumer insights and connecting these into business narratives.

As the LCM Marketing Manager, you will drive execution of Mozilla’s email, mobile message and owned surface engagement programs with Product and Editorial teams. These programs are designed specifically to send the right message, to the right individual at the right time, to improve their experience with Mozilla’s products, based upon their preferences, interests and interactions with us.

This is an individual contributor role reporting to our Lifecycle Marketing Lead.

What You'll Do

• Drive process, strategy, recommendations around post acquisition retention opportunities for the best possible result across Mozilla products.
• Strategic leader with the proven track record to develop and execute comprehensive lifecycle strategies aimed at engaging and retaining users via lifecycle channels such as our website, email, in-product, landing pages, mobile notifications and more.
• Own and build customer journey learning agenda. Continuously test, learn and iterate on our lifecycle strategy and identify the best performing content and messages across audiences and stages,
• Run audience segmentation, develop personalized marketing message improvements that can integrate with our existing engagement journeys.
• Build new customer segmentation and campaign automation strategies.
• Lead lifecycle and retention experimentation and measurement for NA and report on the impact it makes to the Marketing and business goals.
• Implement all aspects of the owned channel email deployment process from pulling audiences, uploading content, QA, launch, and monitoring email deliveries that drive incremental product usage.
• Leverage a deep understanding of Lifecycle Marketing standard processes to help establish Lifecycle function; owning end-to-end processes from strategy development to technical implementation, in partnership with external vendors and internal partners.
• Conduct post-experiment analyses and deep dives into channel performance and tests, and present recommendations and findings from test data.
• Influence our overall Marketing content calendar through trends, insights and data from our inbound activities while supporting major launches.
• Support copy and visual direction for personalized user journeys based on email channel standard methodologies and data-driven optimization.

This role comes with a potential managerial responsibility.

What You Bring

• 6+ years of CRM and/or consumer lifecycle marketing experience with shown growth results.
• Strategic approach that can see the big picture while handling the individual pieces.
• Experience operating Braze, Acoustic, or similar marketing automation/ESP platform (experience with Customer Data Platforms a plus).
• Experience in Mobile/In-Product Marketing (consumer preferrable).
• Consistent record of testing and scaling multi-channel campaigns with a high level of ownership and data-affinity.
• Ability to work independently and experience prioritizing and running multiple work streams.
• Well-versed in data analysis, consumer audience insights and connecting them into business narratives.
• Experience running and segmenting a database of millions users, solid understanding of SQL a plus.
• Deep knowledge of email and mobile messaging, including email deliverability, A/B testing, dynamic content, responsive HTML/CSS design.
• Excellent writer, especially in short form (email copy, headlines, push etc.).
• Proactive and meticulous.
• Curiosity and interest in following digital trends in marketing and media.
• Excellent communication and presentation skills.

Mozilla Marketing is a lean, agile organization of roughly 60 people whose size belies its power. This team supports multiple business units and projects in varying stages of lifecycle. With specialists in multiple subject areas this group operates as one team under the mantra that great marketing begins and ends with great content. You're laser-focused on attracting new users, and raising product and brand awareness by relentlessly developing, distributing and promoting compelling messages and stories through engaging and culturally relevant content.

Mozilla Lifecycle Marketing is a team of marketing managers part of the North American Activation team. This team strives to increase the awareness to advance Mozilla’s mission and provide customers with the greatest value at each stage of their relationship with Mozilla. Lifecycle is focused on developing a relationship with customers to better engage with our products and become brand advocates.

About Mozilla 

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: C

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Req ID: R2097