Trade Me is one of New Zealand's most popular digital platforms with over five million members and more than 650,000 Kiwis trusting us to help them find what they're looking for every day.
We're looking for a new Social Media Specialist to drive vibrancy, connection and scale across Trade Me's core brand channels - currently Facebook, TikTok, Instagram and LinkedIn.
Identifying and leveraging social media trends and human insights will be second nature to the next great human to join us in this role, as will social video creation and a way with words. You won't be shy to feature in content, as well as being genius at corralling others from across the team and business.
In this role you'll have the chance to lead the delivery of social-first campaigns, applying your knowledge (or developing it!) in partnership with our awesome media and content agencies.
Part of a high-performing Brand, Marketing and Communications team, you'll collaborate on a range of campaigns and activations, and get to learn and grow with a super supportive, fun and smart crew.
You'll have the best time working at Trade Me, and this is why:
#Flexible
Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance.
#Wellness
Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.
#Leave
We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
#Social
Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for free lunches, regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.
#Learning
Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.
Here's what you can expect from this role:
* Write and brief in/schedule Facebook, Instagram and LinkedIn posts.
* Daily community engagement on our content posts and brand tags (inboxes are managed by a dedicated CX community manager).
* Creation of entertaining and relatable video content
* Briefing our in-house design team, along with external media and creative agencies
* Social media idea generation and advice for marketing team campaigns to elevate performance and engagement
* Analytics and reporting
* Update and enhance our use of social software tools (currently Sprout Social)
* Deliver community management training for new CX and marketing team members
* Collaborate with internal stakeholders to ensure we're aligned and making the most of every opportunity on social media (including when not to!)
What you will bring to our team:
Experience
* Two or more years' experience in a similar social media or marketing role
* Tertiary qualification involving marketing or communications
* A good grasp on the social media and ecommerce environment
Competencies
* Initiative - able to identify opportunities, risks and issues and jump on them
* Creative thinker and confident content generator, including in app video creation
* Strong attention to detail
* Excellent writing and copy skills
* Flexibility and adaptability (because you'll know social media platforms change All. The. Time.)
* Team player & collaborator
* Hunger - driven by learning, results and innovation
* Customer empathy
We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.
At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that perfect bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
