SEO Strategist, eCommerce

Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.

As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.

We’re looking for an eCommerce SEO Strategist to develop, manage, and execute search engine optimization strategies that drive new audiences and customer growth. The eCommerce SEO Strategist will have a keen sense of how to leverage research that will guide content strategy for informative, highly converting product pages and supporting content. Partnering closely with our commerce, marketing, and product teams, and reporting into the Senior Director, Growth, the ideal candidate is highly-organized, creative, and results-driven.

Detail-Oriented: You bring order to everything you touch and are relentless and thorough with your work and communication.

Collaborative: You're a master at getting things done cross-functionally and know how to build strong, effective partnerships.

Optimistic: Hard problems are hard to solve, but you don't let that hold you back. You're optimistic, you're resilient, and you look for growth and learning in all your challenges.

Analytical: You love digging deeper into data and trends and sharing actionable next steps for yourself and cross-functional partners.

Growth Mindset: You're obsessed with continuously learning, iterating, and improving, both personally and professionally.

Develop and establish a clear set of strategies for Commerce SEO that are aligned with company goals.

Define top-down Food52 Shop audience growth and sales goals from organic search and the bottoms-up plan to achieve those targets. Establish goal-setting based on site impressions, click-through rates and traffic.

Collaborate internally to develop high-quality content that drives more visibility to and sales from our Shop; and on-page optimization strategies for already published/ranking content and pages.

Serve as the company’s internal Commerce SEO expert, establishing and communicating SEO best practices and consulting on key changes, and staying ahead of the trends, algorithm changes, and strategies and communicating these to the organization regularly.

Optimize metadata and on-page elements for all areas of the site related to the Shop.

Define reporting needs and execute SEO analytics, ensuring weekly and monthly reporting is delivered on a timely and regular basis.

Propose and influence SEO priorities for Engineering and product roadmap. This includes both sizing the opportunity from various initiatives and partnering with Engineering and Product to create product specifications.

Work in collaboration with the Editorial SEO Strategist to develop and establish an E-A-T strategy for the site to bolster our authority in search, scale organic search through link building, and other strategies that drive revenue contribution from this channel.

Uncover and address minor technical issues such as broken and redirecting links, duplicate content, and canonical issues.

4-7 years of hands-on Commerce SEO experience

High proficiency in tools such as SEMRush, Botify, Google Search Console and Google Keyword Planner

Excellent analytical and problem-solving skills and a passion for data, especially Google Analytics

Comfortable working in a fast-paced, high-growth work setting with an ability to adapt to change, getting input from cross-functional partners and putting plans into action

Strong organizational and project management skills

Demonstrated ability to build strong, productive relationships with people and teams in all contexts

Process-driven and solutions-oriented, constantly looking for ways to streamline and simplify complex tasks

Willing to roll up your sleeves to get the job done

An intense curiosity to continuously learn more and be innovative

Technical and Editorial SEO experience is a plus

For residents of CT, NJ or NY the compensation range for this role is $70,000 - $90,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:

Medical, dental and vision options (some at no cost to you!)

Flexible spending accounts (health & dependent care)

Short and long term disability, life insurance

401(k) retirement plan

Paid holidays, unlimited vacation, company-wide week off (Winter Week)

Flexible hours and working arrangements

Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.