Senior Product Marketing Manager

About the role:

The Samsara Product Marketing team is looking for an experienced product marketer to drive go-to-market strategies and customer adoption for two of Samsara’s emerging channels: Webstore and Public Sector. Samsara Webstore is an e-commerce offering that helps customers buy Samara hardware and licenses.

Samsara Webstore is a global strategic initiative to expand Samsara products across the US, Mexico, and EMEA. In this role, you will be responsible for the end-to-end Go-To-Market strategy and ongoing marketing campaigns for Webstore. This Senior Product Marketing Manager will work closely with the product, growth, design, and sales teams to build a world-class self-serve purchase experience, promotion, and product recommendation engine for users across various industries and sizes. Additionally, this person will be responsible for delivering best-in-class campaigns, sales enablement programs, and growth initiatives for the Samsara Webstore. 

This person will also use their customer adoption and marketing program skills to directly impact and grow one of Samsara’s most important industries, the Public Sector, by owning and supporting post sale programs and campaigns to increase customer stickiness and drive cross-sell and upsell opportunities for Samsara. 

For both the Webstore and Public Sector, you’ll partner closely with our Customer Lifecycle and Loyalty teams and various other cross functional organizations to impact Samsara’s long-term growth goals.This role is for you if you pride yourself on your creative problem-solving skills, draw conclusions using a data-driven approach, can execute quickly to support a fast-growing market, enjoy working with various teams and leaders, and are excited to learn new skills.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Define and impact a GTM strategy: Work with other product marketers to craft cross-product narratives, solutions messaging, detailed use-case pages to elevate purchase experience on Webstore or product expansion for our Public Sector customers. 
• Drive creative, multi-channel marketing campaigns that resonate with external audiences and drive adoption and revenue growth. Partner with growth, demand generation, and marketing operations teams to evaluate, execute, and measure results. 
• Directly impact revenue: Define and run sales enablement programs to bring new sales motions into action and see immediate results. 
• Build impactful content: Create product details and solutions pages. Work with brand and design teams to create content that drives exceptional user experiences. Build supporting content to fuel on-going customer adoption.
• Analyze customer lifecycle: Purchase, engagement, retention, LTV, upsell and cross-sell, and work to drive efficiencies and process improvements. 
• Develop insights based on data: Translate insights into actionable recommendations that promote business objectives and drive tangible results.
• Champion, role model, and embed Samsara’s cultural principles: Apply our principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally. 

Minimum requirements for the role:

• 6-8+ years of relevant experience in product marketing, solution marketing, growth marketing, product management, or go-to-market strategy.
• Ability to synthesize and distill complex information into clear, concise messaging for different audiences. 
• Ability to craft end-to-end digital experiences and understand its implications on the overall supply chain for Samsara.
• Strong decision making skills and the ability to manage competing priorities.
• Capable of becoming an expert on our customers' lifecycles and evolving needs and applying that knowledge to market our products more effectively.
• Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to researched white-papers and more. Experience in high-growth technology companies and/or fast-paced startups – you’re happiest operating without a set playbook and hold yourself to a high standard of excellence.

An ideal candidate also has:

• Mix of e-commerce and B2B marketing experience
• Passion for delivering exceptional user experience
• High sense of urgency and committed work ethic to drive business outcomes
• Analytical chops to understand customer data and measure the effectiveness of marketing programs
• Experience conducting product, customer, and market research through focus groups, data analysis, etc
• Creative thinker and problem solver
• Experience in building marketing programs and managing multiple stakeholders to execute them
• An enthusiasm to oversee market initiatives and a drive to create real impact.