About the role
As a leader on the Marketing team, you will drive consumer acquisition for our top rated mobile apps in a high-growth environment using search, social, affiliates, and display. Reporting to the VP Marketing, you will improve the efficiency of proven marketing channels and launch new channels to hit ambitious goals.
The ideal candidate has developed marketing plans, effectively managed individual performance marketers, has a creative mind and lives and breathes data. They will thrive in a fast-paced environment, have a roll up your sleeves attitude and an entrepreneurial spirit.
What you’ll be doing:
- Plan, optimize and deploy multi-million dollar budgets across all performance marketing channels to hit ambitious acquisition goals
- Methodically test, launch and scale efficient growth channels, including paid search, social, mobile app installs, etc
- Build a framework for identifying opportunities, prioritizing experiments, scoping projects & managing dependencies
- Work closely with partners in Strategy & Operations to identify budget, CAC and LTV goals and develop experiments to continually test and optimize digital programs
- Track, analyze and communicate outcomes. Rally your team around ambitious acquisition and ROI goals and crisply communicate progress and insights to executives and across the company
- Lead and mentor a growing performance marketing team
- Oversee output of digital agencies. Tightly manage activities and outcomes
- Partner with the Product team to ideate, define, build & test initiatives that improve performance across the customer journey and enhance marketing measurement & attribution
The ideal candidate will have:
- 8+ years of recent experience in B2C digital marketing
- In-house marketing department experience required
- Experience managing and growing a multi-million dollar budget from ~$10M to $30M
- Direct experience hiring, managing and mentoring digital marketers at various experience levels
- Hands on experience with paid search, paid social, landing page optimization, A/B testing & digital analytics platforms
- An owner mentality. You don't just work on projects, you own outcomes
- Tenacious about optimization, process, and prioritization
- Strong analytical skills, with the ability to synthesize raw data, draw conclusions, and develop actionable recommendations
- You are able to field technical details on data flows and ensure accurate attribution
- Endless curiosity about growth marketing and customer behavior
Bonus points if you have:
- Experience scaling a digital consumer mobile app
- Multicultural and/or financial services experience
About Us
Pangea offers a smarter way for people to move money around the world to friends and family. Founded in 2012, Pangea started with a mission to revolutionize the remittance industry by providing customers a powerful, easy-to-use mobile application to send money internationally. Since then, we have grown to offer additional products and services to help underbanked immigrants gain financial independence.
Pangea operates as an independent subsidiary under Enova International (NYSE: ENVA). Also headquartered in Chicago, Enova is a leading financial technology company offering accessible credit to millions of customers. Together, Pangea and Enova are on a mission to help hardworking people get access to fair financial services.
As Pangeans, we value introspection, accountability, empowerment, excellence, and above all, kindness. We believe in a fierce dedication to customer experience. We know that diversity is the key to innovation and creativity. If you have a growth mindset and you thrive under pressure, you’re a great fit for our team!
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