Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

But we’re so much more than our platform. Although we’ve recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity—as part of the team, you’ll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We're growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better.

Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune’s Best Small and Medium Workplace in New York, #5 on Fortune’s Best Workplaces for Millennials in the US, and #11 on Fortune’s Best Medium Sized Workplace for Women in the UK.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto.

WHAT YOU'LL DO

The Partner Marketing Manager is responsible for developing the strategy and execution of reseller marketing initiatives that leverage Braze’s global/regional marketing strategies and tactics to drive awareness and pipeline of Braze in reseller markets within APAC. The lead will create scalable partner marketing materials for resellers/partners to use in combination with their marketing efforts, and conceive of ad hoc programs that will maximize acquisition and engagement of Braze customers through reseller channels.

Your goal will be to design a scalable reseller and partner marketing program, build efficient marketing processes for resellers, and establish collaborative working relationships with reseller marketing teams to drive pipeline and ACV goals for APAC. As a Partner Marketing Manager, you will deliver, educate, and execute marketing campaigns that increase overall market awareness of the Braze brand in reseller markets, drive adoption of global and regional marketing best-in-class tactics by reseller teams, and grow marketing pipeline and ACV contribution to the overall APAC revenue targets. This is a highly visible position that will interact with many teams and levels of the company.

Key responsibilities include:

Lead and establish reseller marketing priorities across core reseller sales and marketing teams
Oversee development of Reseller/Regional marketing playbooks and encourage adoption of best practices across reseller teams
Establish marketing reporting and KPIs with resellers
Ensure process and feedback loops are strong and consistent across each reseller, suggesting and implementing corrective action as needed
Share partner business data (campaign vanity metrics, leads, mqls, pipeline) ensuring integration into reseller led marketing initiatives
Coach reseller marketing teams on marketing best practices and strategies from Braze corporate teams
Drive marketing guardrails with reseller marketing teams to ensure revenue, profit, and brand guidelines are met
Manage reseller marketing budget, invoicing, and forecasting with reseller partners

WHO YOU ARE

Bachelor's degree (emphasis in business/marketing or related field)
5+ years of B2B experience -with at least 3 years of channel marketing experience
Experience building, executing, and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Demonstrated knowledge of partner/reseller management and marketing philosophies, tools and processes and proven record of success
Multi-channel marketing campaign experience and execution of marketing programs
Self-starter and can juggle multiple priorities, and make things happen in a fast-paced, dynamic and often ambiguous environment
An entrepreneurial drive, proven ability to influence others
Ability to build strong sustainable business relationships at all levels and functions of the organization and with sales, reseller, and marketing teams
Excellent communication skills - both written and verbal
Strong familiarity with salesforce and project management tools
Must be able to travel to reseller markets as well as Braze offices globally
Regional experience is a plus.

WHAT WE OFFER

From comprehensive benefits to remote availability to flexible time off, we’ve got you covered so you can prioritize work-life harmony.

Competitive compensation that includes equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Global presence, dog-friendly offices, and remote availability
Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Details of these benefit plans will be provided if a candidate receives an offer of employment. Benefits may vary by location.

If you are a California resident subject to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) which comes into effect January 1, 2023, click here to understand how Braze processes your personal information and how you can exercise your rights.

If you are located in the EU or UK visit our privacy policy to understand how Braze processes your personal information and how you can exercise your rights.

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Senior Partner Marketing Manager