The Senior Marketing Manager is responsible for working closely with sales leaders to create and execute high-touch regional programs. The Senior Marketing Manager will generate quality pipeline, and progress prospects through the sales cycles, while remaining focused on customer retention and expansion programs as well.
The ideal candidate will be passionate about supporting creative and untraditional events that garner new interest from our target audience, as well as community-oriented events for our existing customers in the market. Day-to-day responsibilities will include supporting and executing a variety of field marketing initiatives and iterating on current event programs based on results/outcomes.
What you’ll do:
- Coordinate territory planning and execution with sales & marketing stakeholders to build marketing event and program calendar to increase awareness, drive engagement, generate leads, and support conversion rates.
- Strategize, build and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit.
- Manage all aspects of event coordination including strategy, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, and logistics.
- Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives.
- Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
Who we’re looking for – candidates with:
- Proven ability to develop marketing strategies and end-to-end programs that will fulfill strategic goals within the region.
- Strong relationship skills with the ability to manage relationships at all levels of the organization.
- Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail
- Strong written and verbal communication skills.
- The ability to travel domestically is required.
Experience:
- Education: BA/BS or equivalent industry experience required
- Proven experience with Salesforce.com and marketing automation tools
About Tanium:
Tanium provides endpoint management and security built for the world's most demanding IT environments. Our breakthrough approach decentralizes data collection, aggregation and distribution down to the endpoint, dramatically reducing direct client-to-server communications to deliver real-time visibility, comprehensive control, and rapid response. This is why the world’s most sophisticated organizations –– including nearly half of the Fortune 100, six branches of the US Armed Forces, and over 70 percent of top retailers and financial institutions –– trust Tanium to help them confidently manage performance, detect and respond to threats, and ensure compliance across their operations. Learn more at www.tanium.com
