AT A GLANCE
As a Sr Marketing Manager with RVO Health, you will have the exciting opportunity to influence lifecycle marketing strategies for the prevention business. You’ll work cross-functionally and be given the unique opportunity to learn, grow, and build your career within an exciting new joint venture. You’ll have access to business leaders and mentors who are invested in your growth and focused on helping you create your career path. Specific to the role, you will dive deep into lifecycle marketing strategies, journeys, campaigns, data and analytics that drive retention and the best overall user experience for our consumers.
What You’ll Do
- Align lifecycle marketing initiatives/campaigns with applicable business goals/objectives, as well as the needs of identified target populations/clients.
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Collaborate with product, engineering, ops and marketing to develop and implement marketing strategies, campaign tactics, measurement and reporting.
- As a Salesforce Marketing Cloud expert, the role is accountable to scope, architect, and guide architecture and automation of email, mobile push, and SMS campaigns from post-enrollment through program completion.
- Execute tactical marketing campaigns including landing page updates, A/B tests and real-time optimizations based on data/analysis to drive the business forward.
- Work cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement
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Partner / collaborate as needed to develop, scale and execute data-driven acquisition, conversion, and engagement marketing and operational strategies
- Manage website, automation, data, and other marketing technology as needed to enable digital initiative strategies, promotion, and executions including analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to interpret trends for strategic conversations that drive business goals
- Ability to present, educate and mentor others on scalable solutions; hands-on and technology-focused
- Drive department goals through discovery, implementation, and new and improved technology stack capability utilization
- Develop/revise plans and recommendations for future initiatives/campaigns based on analysis of results/outcomes from previous initiatives/campaigns.
- Analyze/report results of marketing campaigns using applicable metrics (e.g., response frequency) and develop/manage strategies/plans to optimize future performance
- Above all else you’ll be the owner of your work and the projects that you’re responsible for
What We’re Looking For
- Undergraduate degree or equivalent experience
- Minimum 1-5 years direct response digital marketing experience. Healthcare is a bonus.
- Experience in marketing platforms required: Salesforce Marketing Cloud
- Experience with analytics platforms required: Google Analytics, Adobe Analytics, various types of Unique Tracking id’s, vanity URL’s, custom URL’s.
- Experience with Excel, PPT, DOMO or Tableau.
- Excellent interpersonal and communication skills
- Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive projects
- Passionate about working in a dynamic, fast-paced, performance-driven environment
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
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Starting Salary: $90,000 - $115,000
*Note actual salary is based on geographic location, qualifications and experience
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
