Senior Marketing Manager - New Markets

Let’s start with the role

As a key member of the HQ marketing team, you’ll be responsible for the design, implementation and execution of our 360 marketing plans to achieve our international expansion goals. The successful candidate will lead our pre-launch marketing strategy, campaigns and media planning and drive brand awareness and product adoption growth in new regions. The Senior Marketing Manager will research, plan, execute and monitor our marketing initiatives across a given portfolio of soon-to-be-launch international markets. The role provides the opportunity to be part of one of the best marketing teams in the industry and work closely with Kaizen Commercial and Business Development teams. 

Responsibilities

• Develop and implement marketing strategies and campaigns for new markets, ensuring they align with the company's overall marketing goals, objectives and budgets;
• Gather and analyze market research, both own and third party, to identify trends, opportunities, and challenges in new markets;
• Plan and execute targeted marketing campaigns using both offline and online channels, including TV, OOH, Social Media, Display advertising, and PPC among others. Investigating the geographic and cultural fit of our marketing initiatives in foreign markets;
• Work with cross-functional teams to develop and execute go-to-market plans for new market launches, products and features;
• Monitor and analyze campaign performance to optimize marketing efforts and maximize ROI;
• Build and maintain relationships with partners, vendors, and other stakeholders to support our local marketing infrastructure;
• Stay up-to-date with industry trends, best practices, and new marketing channels on a market-by-market basis.

Requirements

• Bachelor's or Master’s degree in Marketing, Economics, Business Administration or similar is beneficial (although all majors will be considered);
• At least 5+ years of experience in a marketing/brand management role, with a strong understanding of 360 marketing campaigns, media planning and tactical execution;
• Strong understanding of traditional and digital marketing channels, including ATL, SEO, PPC, email, display, social media and influencer marketing, among others, with a very tactical mindset; 
• Experience with both organic and performance-based marketing growth strategies;
• Excellent analytical skills with the ability to measure and analyze the output and aftermath of our marketing campaigns;
• Track record of successfully launching new brands, services or products into foreign markets will be highly desirable; 
• Excellent communication, negotiation, and relationship-building skills;
• Fluency in English is required, both verbal and written. Additional languages are a plus, especially Spanish.

Kaizen Gaming Perks

💸 Competitive salary package and bonus scheme;

📚 Unlimited access to Udemy & continuous training for all your learning and development needs;

⚕️ Health and life insurance for you and your family;

💰 Monthly allowance for lunch & commuting expenses;

🏃 A buddy will support you with your onboarding;

⭐Clear career paths and a developmental 360° feedback framework;

✈️ Relocation package and "Brain Gain" relocation bonus for Greek expats.