Are you a digital marketing and fundraising expert? Do you strive to help impactful nonprofits and organizations accomplish their digital goals? Are you data-driven and thoughtful in your approach to campaign strategy and planning? Then you've come to the right place. We're currently looking for a Senior Marketing Manager to join our growing team to help us execute comprehensive email and multi-channel digital marketing campaigns and support our impact-driven clients.
Interactive Strategies is a full-service digital agency based in Washington, DC that has quickly established itself as a leading fundraising and digital marketing agency. We've partnered with amazing clients including Boston Children's Hospital, Special Olympics, International Planned Parenthood Federation, Rainforest Trust, American Society of Clinical Oncology and American Lung Association, to name a few. Our clients come to us because they want an agency to explore new digital opportunities, an agency that brings inspiring creative and digital storytelling and an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, conversions.
You’ll be helping national, mission-based organizations and companies that make the world a better place. Our ideal candidate is self-motivated, highly focused, and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with experience in nonprofit fundraising and/or digital marketing for large organizations, and a strong background in a broad range of verticals and channels, including email marketing, digital advertising and analytics. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.
Responsibilities
Talent and passion matter more to us than years of experience, but here are the abilities we are looking for:
- Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
- Build strong client relationships through effective communication and project management.
- Plan and execute robust, creative and conversion-driven email campaigns.
- Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
- Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
- Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
- Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
- Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
- Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
- Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.
Requirements
- Bachelor’s or Master’s degree in a related field.
- 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
- Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
- Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
- Experience working within a variety of email marketing platforms and tools.
- Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
- Strong analytical skills and data-driven thinking.
- Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
- Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
- Up-to-date with the latest trends and best practices in digital marketing.
- We are open to this being a remote position.
Qualities you bring to the table:
- Creative. You bring passion to your work and produce content that engage, motivate and inspire.
- Strategic. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
- Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
- Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
- Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
- Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
- Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.
Benefits
We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
A LITTLE ABOUT US
We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office.
Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.
