Headquartered in New York City, Dataiku was founded in Paris in 2013 and achieved unicorn status in 2019. Now, more than 1,000+ employees work across the globe in our offices and remotely. Backed by a renowned set of investors and partners including CapitalG, Tiger Global, and ICONIQ Growth, we’ve set out to build the future of AI.
We’re seeking an experienced Sr Marketing Manager passionate about growing revenue, generating pipeline, and working closely with a high-caliber sales team.
The Senior Marketing Manager – Northeast & Federal will work hand-in-hand with our sales team to grow the business, including developing and executing demand generation campaigns, owned and third-party events, and driving pipeline progression programs, both digital and in-person.
Location: New York City, 2-3 Days A Week Onsite
Responsibilities
- Own all marketing efforts in the Northeast and Federal sales region, including demand gen and pipeline progression – effectively deliver pipeline generation for greenfield accounts.
- Plan and execute owned events and tradeshows, end-to-end, from recommending agenda, content, working with cross-functional teams, sales enablement, to ensuring post event follow-up and tracking performance.
- Proactively drive marketing programs and an integrated marketing approach from planning to execution to tracking and optimization.
- Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success.
- End-to-end ownership of the marketing plan for the regions, including program development, measurement, and ensuring region to tracking toward revenue targets
- Ensure flawless execution of prospect and customer-facing events, and digital campaigns, including email campaigns, webinars, tradeshows, industry events, and sales-driven events
- Provide leadership on the Northeast & Federal business and ensure the field team is getting what they need to support business growth effectively. Communicate regularly with sales leadership, field sales, and BDRs.
- Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
- Understand complex buying/selling processes involving multiple decision-makers
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Requirements
- 5+ years of experience in B2B in field marketing or demand gen roles with technology/software companies
- Experience planning and executing events.
- Excellent communicator with a proven track record of successfully partnering with sales management
- Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution
- Experience developing integrated, multi-touch marketing plans
- Hands-on experience using CRM and marketing automation systems
- Strong project management skills; excellent attention to detail
- Ability to turn vision into strategy and a marketing plan
- Self-motivated, innovative, collaborative, creative, and analytical
- Experience managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Experience marketing to the public sector preferred
- Willingness to travel when required and ability to work independently and autonomously
About Dataiku:
Dataiku is the platform for Everyday AI, systemizing the use of data for exceptional business results. By making the use of data and AI an everyday behavior, Dataiku unlocks the creativity within individual employees to power collective success at companies of all sizes and across all industries. Don’t get us wrong: we are a tech company building software. Our culture is even pretty geeky! But our driving force is and will always remain people, starting with ours. We consider our employees to be our most precious asset, and we are committed to ensuring that each of them gets the most rewarding, enjoyable, and memorable work experience with us. Fly over to
Instagram to learn more about our #dataikulife.
Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com
