Every college grad deserves a fair shot at a meaningful, upwardly mobile career. That’s the promise of higher education in America, but the payoff depends on who you know, not just what you learned. Since 2014, COOP Careers has worked to close the social capital gap by recruiting and investing deeply in diverse, low-income, and first-generation grads from the City University of New York, California State, and other public universities.
Our flagship program is a unique digital apprenticeship: Peer cohorts of 16 motivated, underemployed grads meet nightly for 17 weeks (200 hours) to learn technical skills, build community, and jumpstart careers in digital marketing, data analytics and tech sales. Each cohort is led by a team of four cohort captains, near-peer program alumni who serve as coaches, mentors, and guides on top of busy day jobs at local ad agencies and tech companies. In parallel, we help these employers meet, interview, and hire more and more diverse candidates.
We’ve run over 220 cohorts since 2014, with 3,100+ alumni in our first eight years.
Four-in-five alumni overcome underemployment within a year, earning an average of $50,000 after 12 months and over $60,000 after three years. COOP aims to reach 10,000 alumni in our first decade (December 2025), fueling upward mobility and fulfilling the promise of higher education through digital skills and peer connections.
Learn more here.
COOP is an energetic, come-as-you-are, alumni-led organization. Over 70% of our staff members have been program participants. This translates to a workplace that is mission-driven through and through, where we collaborate in the spirit of servant leadership with equal parts head, heart and hustle. We are a team of 70+ across San Francisco, San Jose, Los Angeles, NYC, Chicago and Miami. We come together for monthly all-team meetings and annual retreats and earnestly create space for career development and learning. We dig into strategy, equity, our own humanity and the intersections among it all, working with the purpose to overcome underemployment, and bringing optimism and fun to the challenge.
The Senior Manager of Marketing (Brand Strategy) will be responsible for protecting and promoting the COOP brand through owned, earned, shared and paid media channels. We are seeking a candidate who is focused on meeting the creative development and graphic design needs of our growing organization who is able to lead through doing.
The Senior Manager will lead the execution of our brand strategy and refresh the COOP brand through planning, content creation, execution and rollout, and maintenance projects. Working collaboratively with external contractors and functional leaders, the Senior Manager of Marketing (Brand Strategy) will help lead brand alignment across the organization, provide strong project management, and deliver high-quality, on-brand, and timely work.
The candidate will oversee the development of content, strategy and optimization, quality control and content integration of the COOP website and social media channels. The candidate will be responsible for designing all collateral and graphic assets. They will ensure that COOP’s content is driving engagement with key audiences, including potential participants, funders, employers, partners, alumni and members.
Responsibilities
Brand Strategy and Planning (30%)
Brand Content Creation (40%)
Brand Content Management (20%)
Team Management (10%)
COOP requires that all HQ team members be fully vaccinated* as a condition of employment by November 30, 2022. The CDC and public health officials are clear that the most effective way to prevent the spread of COVID-19 and protect yourself and others from serious illness, hospitalization, and death is to get vaccinated and stay up to date on recommended boosters.
*Fully vaccinated means it has been at least two weeks since the second dose of the Pfizer/Moderna vaccine or single dose of the Johnson & Johnson vaccine. Vaccines authorized by the World Health Organization will also be accepted.
Due to the current Covid-19 pandemic, we continue to follow all CDC and state-mandated guidelines, and all COOP team members are working remotely and attending a one-day a month in person co-work and team building day at a mutually-convenient WeWork location. Flexibility may be provided based on individual circumstance, subject to approval. Our goal is to move toward a more permanent hybrid workplace starting mid-2023 and would therefore require that this role report to COOP’s local office 1-2 days per week and/or on designated days, as directed by COOP, for some of the work performed during your employment.
COOP provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply.
