ABOUT US
ShopBack: For the wins
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 38 million shoppers across ten markets.
ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.
The Group powers over US$3.7 billion in annual sales for over 15,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
【Responsibilities】
- Creating and executing a solid performance marketing strategy & execution plan for our clients ( FMCG )
- Managing budgets and campaigns across all digital channels (Mainly Facebook) to drive strong return on investment and efficient CAC
- Execute SBmart new user acquisition plan on Paid-media and other potential channels (KOL, TV show and road show etc.)
- Amend campaign creative designs and In-App landing page optimization depends on the performance of paid-ads
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels
- Working closely with our Key Account manager to share Paid-ads improvement ideas, feedback & present results with clients ( FMCG )
- Deliver the Paid-ads proposal and post-opportunity report for our client ( FMCG ) to meet or exceed established critical metrics
【Requirements】
- You have relevant experience in driving APP install Paid-ads campaign
- You are familiar with Mobile Data management platform ( Branch or Firebase or AppsFlyer )
- You have 3+ years of relevant experience in the role of performance marketing.
- You are familiar with Meta Ads Manager. Google Ads, Line Ads are Plus.
- You have solid expertise in the campaign and channel analysis and reporting.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are able to use illustrator or photoshop is a plus
- You are open-minded, curious, and a strong problem solver.
- Native Chinese language speaker with good written and spoken skills in English
- A self-starter, independent individual with a roll-up-the-sleeves attitude who can thrive in a fast-paced and demanding environment
