Who We Are
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
About the Opportunity
You love the science of growth marketing as much as the art. You speak the language of conversion rates, lifetime value, and ROI/ROAS. You have a passion for building, implementing, and measuring new systems, processes, and campaigns. This is a unique and highly-impactful role at one of the fastest growing global cryptocurrency exchanges. The ideal candidate must be willing to proactively dig into and own growth and optimization opportunities. This individual does not mind the day-to-day grind, wearing multiple hats, and is willing to be a valuable asset to our team.
Responsibilities
- Launch, optimize and scale acquisition channels; both web and mobile app
- Strategize, develop, and execute effective cross-channel campaigns to drive user acquisition, retention, expansion, and win-backs.
- Collaborate with teams across the organization (customer support, creative, email operations, product managers, and UX team) to design, deploy, manage and measure programs across channels.
- Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
- Ensure a rapid pace of split (A/B) testing and experiments to optimize key performance metrics; analyze findings, and deploy winning campaigns
- Conduct market research to uncover key customer insights that drive positioning for our product as well as ideas for new features or benefits
- Manage optimization efforts for interactive components of landing pages, i.e. A/B and multivariate testing, and analyze campaign performance to derive actionable insight
- Present digital strategies, roadmaps, analysis/results and budgets to senior management
Requirements
- Bachelor's degree required in Marketing, Business, Communications, or similar discipline; advanced degree preferred
- Experience from Agency/Crypto exchanges is preferred, with a strong passion for the industry.
- Solid years of international marketing experience; international travel is required at times
- Ability to think strategically and effectively drive programs from inception to execution
- Proven track record of delivering results in a dynamic high-growth environment
- Proven success in driving self-service on-boarding, adoption, usage, engagement, and retention.
- Hands-on experience with paid social platforms, DSPs, programmatic platforms and mobile app channels, MMP channels like Appflyer, Adjust, kochava
- Hands-on experience managing SEM and paid social campaigns using native UI (Google, Bing, Twitter, FB).
- Experience driving testing (A/B; MVT) and optimization.
- Familiarity with Excel, Google Analytics, Tableau, Looker, or similar reporting tool.
