Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform.
Established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America.
The Role:
We’re looking for a savvy all-round B2B marketer to drive growth and help scale our business in Australia and New Zealand. You will work closely with commercial and strategy teammates to accelerate our customer acquisition efforts via a mix of online and offline channels. We’re looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts. This is a truly career defining opportunity and you will have ample opportunity to drive major impact with significant autonomy.
You will join the Airwallex Marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth.
What you'll be doing
-
Develop a comprehensive B2B Growth Marketing strategy across all channels (incl online and offline) to acquire and retain customers.
-
Accelerate performance marketing - work with the Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
-
Manage offline marketing campaigns - Analyse opportunities and partner with Field Marketing on various offline campaigns, including first- and third-party events!
-
Drive content marketing - partner with Content Marketing to layout and execute a comprehensive content strategy.
-
Optimise CRM strategy - work with the account management team and Global Marketing team to scale and optimise user communication to prospects and customers.
-
Performance management - review, discuss, and analyse the current performance of marketing campaigns and iterate based on early findings.
-
Deliver insights - collaborate commercial teams to surface customer insights that enrich our understanding of our buyer personas and craft a value proposition that resonates with key segments.
What you will bring
- A bachelor's degree or equivalent experience.
- 10+ years of experience in Growth Marketing (preferably at a high-growth B2B technology company), and familiarity with both online and offline channels.
- A track record of running integrated campaigns that acquire and engage new customers.
- Experience across a variety of channels, from SEM, SEO, and Lifecycle to events.
- A customer-first approach that allows you to tailor campaigns and communications to specific audience segments and profiles.
- The ability to dive into data to generate insights, while also knowing how to uplevel - you don’t lose sight of the forest for the trees.
- Hunger and passion that drive you to find creative solutions to solve problems and deliver results.
- Familiarity with digesting, synthesising and communicating complex information in an easy-to-understand way - whether internally or to potential customers
- A strong customer obsession that makes you really care about customer needs and adjusting our value props accordingly.
- Mastery of strategy accompanied with an eagerness to go deep on campaign performance and execution.
When you join Airwallex, You Choose "Bigger Growth Opportunities."
In 2022 as a Global business, we achieved the following:
- Series E stage, total funding of USD $900 Million, $5.5B valuation
- Expanded into new markets
- Forged partnerships with Shopify, Hubspot, Plaid, Trip Actions/Navan, Agoda, and Qantas
- We launched our Scholarship Partnership with The University of Melbourne
- Asia FinTech Awards: Team of the Year, Fintech of the Year
- Xero Awards Australia: Financial Services App of the Year
- Top 100 Women in Fintech: #40 Lucy Liu, Co-Founder of Airwallex
- Over 37% of our Australian team were promoted last year
Life at Airwallex:
💸We commit to industry-leading salaries and rewards
💲We share our business success through every employee receiving equity
💻 Flexible working available, plus two epic working spaces in the heart of Melbourne and Sydney
🥗On-site snacks, think fully stocked fridges, beers, ice-creams and catered social lunches
🧘Access to our mental wellness platform to provide personalised, private support, including coaching and EAP sessions
🎂 Enjoy a paid day off on your birthday to celebrate YOU
👪Generous parental leave, baby bonding leave, and pregnancy loss leaves
💵Paid community and volunteer leave
💸Generous Employee Referral Program rewards for referring top talent
✈️ Explore the world - You have the opportunity to work from anywhere in the world for up to 3 months each year
🦄 Accelerate your career - We've reached consistent unicorn status and our people are a huge part of this. Airwallex is the place where you can grow to your full potential, with more than a third of our Australian team promoted last year
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
