Everyday we tackle new and exciting challenges to empower developers to build responsive and flexible cloud, mobile, and edge computing applications that scale effortlessly. Couchbase delivers unmatched versatility, performance, scalability and financial value across cloud, on premises, hybrid, distributed cloud and edge commuting deployments. The database market is one of the largest undisturbed markets for enterprise software. The main catalyst for this is the need for digital transformation. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.
The Senior Field Marketing Manager for Central Europe is responsible for the field marketing activities primarily in Germany and Switzerland but also covering the extended central and eastern European region. You will be wholly responsible for building and executing a marketing plan for the region along with managing the budget.
The role will collaborate with the Product Marketing, Communications, Partner Marketing, Developer Relations, Community and Digital Demand Generation teams, along with the local EMEA marketing team, field sales reps, BDR team and Solution Engineers in order to put together marketing activities that raise market awareness, generate meetings and create pipeline opportunities in target accounts.
This is a critical position as it facilitates the primary engagement between marketing and sales reps across the region. It’s a highly creative role requiring an individual who can come up with innovative ways to develop and accelerate the pipeline by capturing and maintaining the attention of our target personas.
Responsibilities:
- Planning, Budget and ROI:
- Work with the Regional Sales Director for Southern Europe, the Global Field Marketing Director and other management stakeholders to create annual and quarterly marketing plans that support the regional sales goals and objectives
- Manage discretionary budget and negotiate regional vendor relationships as well as offer guidance on corporate digital regional spending.
Demand Generation:
- Drive lead generation campaigns in order to achieve regional pipeline goals at both a regional, country and rep level.
- Collaborate with the US Demand Generation teams to localise and execute corporate campaigns
- Work with sales to help accelerate opportunity cycles and expand existing accounts.
- Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfilment services.
- Work with Partner Marketing and the Regional Business Development Manager on joint partner events and campaigns as well as supporting ISV relationships.
Awareness:
- Manage the German PR agency in partnership with the Corporate Communications team
- Support Developer Relations and Community teams on their regional programmes and events including Developer Meetups.
Reporting and Analysis:
- Maintain an accurate and actionable understanding of contact data quality for a targeted accounts list
- Review and provide analysis of Account-Based campaigns and unique account-specific tactics for a targeted accounts list
- Ensure that each marketing activity is tracked and measured
- Use data and dashboards to inform future tactics and programmatic campaign adjustments
- Monitor the delivery and execution of plans, and measure the effectiveness of resource allocation, efficiency and ROI to inform any adjustments
Preferred Requirements:
- Experience working as a Field Marketing Manager for Central Europe for a B2B software company.
- Any experience in the database sector would be a plus.
- We would prefer someone who is used to working autonomously with support from the UK and the US and has the magic combination of strategy, and creativity and is able to roll their sleeves up and execute.
- One day you may be in a management planning meeting, the next day you may be reviewing a press release and the next day running and managing a booth at a Trade Show!
- We are looking for someone versatile, who knows the local IT market and who has a can-do attitude.
Why Couchbase?
Couchbase is named one of
DTBA’s top 100 companies that matter in data. At Couchbase, we believe data is at the heart of the enterprise. We empower developers and architects to build, deploy, and run their most mission-critical applications. Couchbase delivers end-to-end technical solutions for all our customers with high-performance, flexible and scalable modern databases that run across the data centers and any cloud. Many of the world’s largest enterprises rely on Couchbase to power the core applications their businesses depend on. See our recent awards to learn what makes Couchbase such a great company to work at.
- Unlimited time off (DTO)
- Matching 401K contributions
- ESPP
- Medical, Dental & Vision
- Monthly credit towards a lifestyle spending account
- An ergonomic and comfortable in-office setup, with food and supporting technology, to assist in the setup of an efficient WFH and office environment
-And much more!
Learn more about Couchbase:
Disclaimer:
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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