As the Senior Director of Marketing, you will lead marketing and advertising activities for Grand Welcome consumer, franchise development and owner growth efforts. You will direct the marketing team to enable Grand Welcome to achieve its business goals through building strong marketing campaigns and directives.
Responsibilities
In support of our Franchisees:
- Establish network of vendors to support Franchise Local Advertising strategies, specifically focused on social media, direct mail, digital, and SEO.
- Proactively cultivate Brand Kit and approved marketing assets for franchisees to access and utilize in their business development efforts.
- Oversee Franchise training and create culture of collaboration between franchises and Grand Welcome corporate.
In support of our Owner Growth marketing efforts for Grand Welcome Corporate:
- Developing Overall Marketing Strategy to include Digital, SEO, Brand, Print, & Data for Grand Welcome corporate markets.
- Work closely with Sales and local operations to create unique marketing campaigns which lead to consistent inbound leads.
In support of our Franchise Development marketing efforts:
- Helping to execute on the Overall Marketing Strategy that includes Email campaigns, Texting, Direct Mail and Newsletters.
- Developing Email Campaigns - (Remarketing, Existing VRM’s, Realtors) Template Design, Landing Pages, Call Rail Numbers, Collateral Creation, Direct Mail Graphic Design.
- Developing SEO - Paid Search/Paid Social Landing Pages, Call Rail Numbers.
- Assisting in design of franchise sales & broker collateral (e-Brochure, Sales Presentations, broker/prospect webinars, brochures, 2-minute drills, one sheets, monthly newsletters & deal announcements.
Requirements
- Bachelor’s Degree in Business Administration, Advertising or Marketing
- Three (3) or more years of experience in marketing leadership
- Expert level knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and Canva graphic design software
- Understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior
- Ability to multitask and work under timelines to get desired results
- Proficient in MS Office Applications and Outlook
- Strong written and oral communication skills
- Ability to manage multiple projects simultaneously
- Strong organizational and multi-tasking skills
- Must have keen attention to detail
- Must be able to work within a group, but also independently
- Knowledge of the travel or hospitality industries preferred
- Background or experience in franchising preferred
Compensation
$120,000 - 130,000 / year + bonus
#LI-Remote
Benefits
- Competitive Compensation
- Health, Dental, and Vision Coverages
- 401k with match
- Career advancement opportunities
- All the equipment you’ll need to be successful
- Join a team that truly lives their values
Grand Welcome is proud to be an equal opportunity employer (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. Differences are what make us better. We will ensure that all individuals with disabilities are provided appropriate accommodation to participate in the hiring process, perform core job responsibilities, and receive other benefits and privileges of employment. Please contact us to request accommodation.v
