At TerraTrue, we’re building the future of privacy and security. The TerraTrue platform digitizes privacy programs, transforming the work that teams do before they ship new features from slow, manual, and ad hoc to fast, automated, and scalable. With one workflow, TerraTrue maps new features to the world’s privacy laws and an organization’s own rules, auto-populates workflows, and updates data maps, reports, and analytics in real time. Our innovative approach to privacy is why innovative companies like Robinhood, Lyft, Roku, and Foursquare are using TerraTrue to move fast and get privacy right.
That’s where you come in. We’re growing quickly and looking for a Senior Digital Marketing Manager. In this role, you’ll report to the Head of Marketing and work cross functionally with our product and sales teams to scale and optimize our digital marketing initiatives. You will manage our SEO and digital marketing agencies, ensuring we get great return on our marketing investments. You’ll also develop and execute on a digital marketing campaign plan that you have engineered to hit your pipeline target.
The Role:
- Have a strong understanding of analytics and data
- Ensure team objectives and KPIs are met or exceeded through impeccable campaign creation and execution
- Identify target audiences and build audience segments within our ad tools
- Analyze and optimize campaigns using A/B testing to continually improve performance and achieve targets as our business scales
- Manage our monthly spend across Google / LinkedIn / and others
- Ensure that our agencies are executing flawlessly and delivering on the services outlined in their contracts
- Establish a weekly test-measure-learn feedback loop with our agencies to drive consistent ad improvements
- Create dashboards with the team & monitor budgets, campaign performance, ROI, and other channel metrics
- Collaborate with our product team and agencies on SEO strategy and execution
- Research keywords that align with our product and audience pain points and optimize content for the website, social media, and other platforms to increase site traffic
- Negotiate and acquire new backlinks
What we're looking for
- 3-5+ years of experience with paid marketing channels and platforms (search and social being most relevant)
- Expert in Google Analytics, Adwords, and SEO tools (Ahrefs etc.)
- You’re inherently curious and enjoy working with data to help solve complex marketing and business challenges
- Experience in marketing automation, campaign architecture, and deployment
- Excellent project management skills
- Experience reporting on campaign and pipeline metrics in SFDC
- Ability to understand strategic positioning and translate that to campaign strategy and marketing deliverables
- Excellent copywriting skills
- Proven track record of growing conversion volume within pipeline targets
- Experience working in a fast paced, startup environment
Why TerraTrue
- Fully remote team - work where you want, how you want
- Competitive compensation package and equity plan
- 100% medical, dental and vision monthly premiums for employees & dependents
- 401K with 4% match
- Unlimited PTO (with 2 week minimum)
- Half days every other Friday
- Generous parental leave (up to 16 weeks birth & bonding; 8 weeks bonding)
- $1,250 tech reimbursement
- $150/month coworking space reimbursement
At TerraTrue, we want a vibrant workplace teeming with diverse views, experiences, perspectives, and pretty much all that defines us as uniquely human. That’s why, from the get-go, we’ve been committed to being an equal opportunity employer that provides employment opportunities to all, regardless of race, religion, color, ancestry, religion, sex, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires an accommodation, just let us know by emailing accommodations@terratrue.com.
