Sonar’s industry-leading solution enables developers and development teams to write clean code and remediate existing code organically, so they can focus on the work they love and maximize the value they generate for businesses. Its open source and commercial solutions – SonarLint, SonarCloud, and SonarQube – support 30 programming languages. Trusted by more than 400,000 organizations globally, Sonar is considered integral to delivering better software.
Join our fast-growing Marketing Team that is on a mission to share the power of Clean Code! We are looking for a Senior Digital Marketing Manager to help us grow and scale our paid ads & content syndication programs. We are looking for someone who is organized, has strong attention to detail, and is passionate about advertising to the right people at the right time!
As a Senior Digital Marketing Manager in the Marketing Team, you will be responsible for strategizing, managing and executing a variety of paid programs. You will collaborate cross-functionally and across different advertising channels to ensure cohesive and consistent ad experiences. The goal is to have our ads live across as many relevant platforms as possible and continuously keep them optimized and up-to-date with best practices and changes to algorithms and performance.
On a daily basis, you will
- Own, execute, analyze, and optimize our 3rd party paid media efforts across platforms (e.g. LinkedIn, Facebook, Twitter, Carbon Ads, Stack Overflow, etc)
- Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
- Manage vendors and/or agencies to ensure paid programs are turned on, running and optimized
- Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices
- Work across Demand, Web and PMM squads on content requirements to support campaigns, and ensure content meets the needs to support demand campaign activities
- Consistently track & measure program performance/pacing to ensure programs are on track to meet defined goals
- Manage multiple work streams, varying timelines, and a variety of inputs from stakeholders. Communicate campaign results to key stakeholders
- Deliver projects on time ensuring quality standards are met
The skills you will demonstrate
- 6+ years in managing Paid Advertising/Digital Marketing programs
- Experience in marketing B2B technology products is a must (A strong plus if the experience is marketing to Developer/DevOps/SaaS)
- Highly detailed-oriented work style and analytical mind
- Ability to manage multiple projects and events running concurrently throughout the year
- Strong problem-solving mindset, managing time effectively
- Self-starter and autonomous in driving a task from the idea to the result
- Ability to adapt communication and presentation to a variety of internal & external audiences The ability to effectively and efficiently A/B test a campaign and report on performance
- Experience working in fast-paced, highly collaborative environments
- High level of proficiency with Google Analytics, Google Data Studio, and the advertising platforms of LinkedIn, Facebook, Reddit, and/or Qoura preferred
Office location
This position can be based in our offices in Geneva, Switzerland or Austin, TX.
Candidates to be considered must be located near an office or open to relocating prior to starting.
Why you will love it here
• Safe work culture - we value respect, kindness, and the right to fail.
• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
• Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
• Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
• Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.
What we do
Sonar was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 350,000 instances deployed today. Every day we are focused on solving developers’ next big problem.
Who we are
At Sonar we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.
If this sounds like you, apply now!
