Help copywrite our client's new website
Our client is an institutional-grade financial services network that connects companies, organisations and investors to the global markets ecosystem through a unique blend of digital platforms, end-to-end clearing and execution services, high-touch service and deep expertise.
They provide access to 36 derivatives exchanges, 175 foreign exchange markets, nearly every global securities marketplace and a number of bi-lateral liquidity venues. They deliver this access with support throughout the entire lifecycle of a trade – from consulting and “boots-on-the-ground” intelligence, to best execution, to post-trade clearing, custody and settlement. In these ways, they enables clients to use the global markets ecosystem to achieve their business goals through one trusted partner.
They currently serves more than 30,000 commercial, institutional and payments clients, and more than 125,000 retail clients across more than 130 countries. Their clients use their institutional-grade digital platforms, their high-touch service, and their market intelligence to pursue trading opportunities, make investments efficiently, manage their market risks, and improve their business performance. Their relentless focus on helping them accomplish these objectives has enabled us to build deeply valued, long-term relationships based on guidance, integrity, transparency and trust.
Job purpose
As Copywriter you will work closely with the marketing and creative teams to bring their brands to life across all customer touchpoints. You will play a key role with the rest of the creative team in developing engaging, high quality digital campaigns that help to maximize revenues, increase retention, and strengthen their brand in the marketplace.
General Duties
· Copywriting for both digital and offline marketing initiatives, including email campaigns, banner advertisements, site content, print and web-branded materials, and infographics.
· Supporting CRM initiatives with persuasive copy that motivates recipients to take action.
· Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behaviour, and best practice standards.
· Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
· Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
· Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
· Communicate with internal groups to ensure that other departments (client support, executive teams) are fully aware of current marketing communications and initiatives.
· Collaborate with internal resources to determine marketing needs and messages.
· Manage client communication approval processes to ensure communication meets business and compliance/legal objectives.
Knowledge and Experience
· Graduate with previous experience of being a copywriter within a digital marketing agency /specialist search agency or in a relevant hand on client-side role
· Global SEO experience is desirable.
· Excellent communication skills (written and verbal)
· Needs to be both strategic and operational
· Knowledge of SEO and Content Optimization
· Provable experience in producing engaging online copy that has driven traffic or rankings
· Excellent attention to detail and proofreading
· Results driven/commercially orientated
· Ability to work to tight deadlines and to prioritize effectively
· Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
· Commitment to continuous improvement and best practice
· Samples of past writing work may be requested.
Qualification and Skills
· English Language graduate qualification would be an advantage
· Some knowledge of Link Building, social media and PR
· Experience of digital copywriting in the financial services industry and specifically derivatives or brokerage