FARFETCH exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We’re a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome differences and foster a consciously inclusive environment for everyone. We are Farfetch For All.
CONTENT
We're a creative family that works closely together to make sure our customers know every last detail about our products before purchasing. We have three primary teams: Styling, Photography, and Content. This is the team who makes sure customers have an engaging, seamless and luxurious experience. We're focused on continuous improvements and like to encourage everyone to make the most of their talents and contribute ideas.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open-plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events
THE ROLE
Reporting directly into the Localisation Lead - Dutch, you will be responsible for transcreating and localizing revolutionary marketing content. You will ensure that our copy is customer-centric, effective and tailored across all FARFETCH channels, whilst capturing and protecting the FARFETCH tone of voice.
You will benefit from working with a large multi-lingual team of around 120+ employees within FARFETCH, which will present unique opportunities to interact with various departments and to learn cutting-edge localisation tools and solutions.
WHAT YOU WILL DO
- You will be copywriting and transcreating editorial features and marketing content including (but not limited to) emails, advertisements, and social posts
- You will be an expert on particular fashion brands and categories
- You are responsible for ensuring all copy follows our Tone of Voice and Style Guide across all channels and reaches our Quality Standard
- You will work closely with other content creators to bring new ideas to optimise the content as well as to identify the areas to improve
- You will establish routines and standards for the team, including reporting, feedback and other quality checks You are responsible for evolving the language within the business
WHO YOU ARE
- You are highly proficient writing and speaking in Dutch, and have a good level of fluency in English
- You have a firm understanding of tone of voice, with an ability to adapt style to suit specific context
- You have a great writing and transcreating style that is accurate and adaptable, with an impeccable use of grammar, syntax and cultural references
- You enjoy collaborating and working alongside multiple stakeholders
- You have good knowledge of the luxury fashion e-commerce landscape in The Netherlands, its players and its consumers
- Experience in fashion content localisation/writing is preferred, but a linguistics graduate with a passion to move their career into fashion will also be considered
- You are comfortable with digital work on an in-house CMS
EQUAL OPPORTUNITIES STATEMENT
- FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
Reporting directly into the Localisation Lead - Dutch, you will be responsible for transcreating and localizing revolutionary marketing content. You will ensure that our copy is customer-centric, effective and tailored across all FARFETCH channels, whilst capturing and protecting the FARFETCH tone of voice.
