Senior Brand Marketing Manager (Fashion & Home) Mat Cover

To support the senior Brand Marketing Team lead operations in the global planning of the Debenhams brand and it’s campaigns. Working and liaising with teams across the full marketing mix you will own and lead on ensuring we are remaining innovative and world class in our marketing approach within fahion and home.

This is a pivotal role in the Debenhams marketing department that requires an exceptional individual with excellent marketing planning skills and an in-depth knowledge of all marketing functions. You will be working closely with the rest of the leadership team. Confidence in communicating your marketing strategies and plans to both an internal and external audiences is paramount.

Your team

As an established and much-loved household name, you know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. We joined the boohoo group and have transformed into a primarily digital brand. Our vision is to be the UK’s leading online department store and make our mark on the international market. We strive to become the number one destination for fashion, beauty and home. That’s why we need you.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

• Work with the Head of Marketing and Marketing Lead on developing and implementing the annual Debenhams brand and marketing strategy globally.
• Lead across partnership marketing, identifying and building relationships with third party brands to pitch media and campaign opportunities to secure revenue and investment for the business.
• Build said partnership activity into marketing and campaign plans.
• Support the buying, merchandise and creative departments with the creation of a marketing and campaign calendar ensuring all key brand moments, seasonal campaigns and regular product stories are captured and communicated to relevant stakeholders across the business
• Lead on the day-to-day management and delivery of the aforementioned marketing & campaign calendar
• Work closely with marketing channel owners (CRM, Social Media, PR and Digital Marketing) to ensure consistent delivery across all marketing channels
• Define & agree campaign budgets, objectives and KPIs with Head of Marketing
• Create clear, concise campaign briefs and communicate to relevant stakeholders across the business e.g. Creative Studio, Brand and Digital Marketing
• Project manage campaigns through to completion
• Ensure completed campaigns are measured and reported against agreed objectives and KPIs with insights, learnings and recommendations included as standard

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

More about you

• Experience in a Senior Marketing Managerial role
• Excellent leadership and team development skills
• Ability to project manage multichannel marketing plans and achieve success through cross functional working both within the marketing team and across the wider business
• Excellent presentation skills and confident in liaising with senior stakeholders
• Ability to create and manage campaign budgets
• Ability to develop strong working relationships with all key business departments to ensure smooth execution of all projects
• Demonstrate a strong interest and experience in Menswear fashion
• Strong working knowledge of multi-channel marketing campaigns
• Excellent communication and people skills

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

• You’ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There’s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

https://careers.boohoogroup.com/

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