About Us
Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.
Brief summary of role:
The FT B2B Content Sales team is responsible for licensing FT content directly to corporate and education customers around the world, with clients across finance, government, professional services, education and media sectors.
The Sales Development Representative will be responsible for pre-qualifying leads and prospects for the Business Development team to close into new business revenue. The role will support the field sales team through a number of activities which include pre-qualification of leads/opportunities, identifying potential budget holders, proactive prospecting for new contacts, booking appointments with prospects, responding to inbound and webchat inquiries amongst others, gathering testimonials/evidence for proposals amongst others.
The role reports into the Head of New business with a dotted line to regional marketing to ensure alignment around campaign activity. This role requires the applicant to actively prospect for new contacts. The candidate will need to possess professional telephone manners and the confidence in speaking to senior executives at organisations across a range of industry sectors. This role requires the applicant to actively prospect for new contacts as such, they must be comfortable in making 30+ calls per day to develop a good understanding of the FT product offerings.
In this role you will:
Prospect and build a sales pipeline for the business development team via outbound calling and email communication
Source new sales opportunities through inbound lead follow-up, through internal tools, FT content, and general market research.
Research and contact potential budget holders/decision-makers
Pre-qualify leads and book appointments/call backs for the business development team
Assign qualified leads/opportunities to the business development team for further development and closing
Follow up with each business development manager to gather feedback and agree next steps
Contact readers to gather testimonials and evidence to support sales proposals
Weekly reporting, including successful calls made and any challenges faced.
Record conversations with prospects on the CRM system for reporting purposes
Qualifications / Competencies / Skills / Experience
Experience in lead nurturing, lead generation and appointment setting
Strong communication skills, particularly on the phone, and cultural awareness
Fluency in English and Cantonese or Mandarin
Proactivity and readiness to cold call
Highly motivated and target driven
Organised and ability to prioritise busy workload in a fast paced environment
Ability to work accurately, with strong attention to detail
Display initiative in undertaking all aspects of the role
Good team player with a willingness to collaborate
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
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