‘Bringing convenience to your everyday’ - that’s our mission at foodpanda (small ‘f’). So whether it’s by delivering food on our signature pink bikes, providing insights into the newest food trends, or getting you the groceries you need, we’re all about keeping you fed. As we move to grow throughout the Asia-Pacific region, we are on the lookout for talent who are excited about making a tangible impact with a fast-growing organisation looking to redefine how food, people, culture, and technology are connected.
We are now looking for a highly driven and motivated Regional Performance Marketing Specialist - App (APAC). The ideal person for this role has a vast understanding of the mobile DSP, Ad Exchange, Ad Network and Publisher eco-system across South-East Asia and strives in a fast paced and dynamic work environment.
Key Responsibilities:
- Be responsible for all Mobile Display campaigns across various mobile DSPs & networks such as Liftoff, InMobi, and Remerge.
- Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated campaigns
- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
- Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning
Key Requirements:
- Minimum 3 years experience in Mobile Display performance marketing
- Advanced knowledge of Online Advertising platforms and Analytics tools for online channels (e.g. Mobile DSPs/networks, Google Analytics, Adjust/Appsflyer etc)
- Ability to resolve ad operations issues that affect campaign tracking and performance
- You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
- Experience with Mobile-specific project management
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- Hands-on mentality, an analytical and structured way of working, and extraordinary logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace also a plus.
- Excellent verbal & written fluency in English, additional languages is a plus
foodpanda is the world’s favourite way to order food online to your home or office. Whether it’s getting your hands on your favourite pasta, kebab or pizza, we believe that no one should have to suffer from hunger attacks ever again!
Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners. In APAC, foodpanda operates in over 150 cities across 12 countries.
