About CleverTap:
CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About the Role:
Responsible for planning and organizing key events from start to finish so as to enable marketing leads/funnel. Fully accountable for leveraging our share of voice and brand awareness through social media and PR initiatives.
What will you do:
- Prepare end to end plan for events in consultation with the Regional Head of Marketing and regional Sales team including ROI from events
- Identify relevant industry events inline with CleverTap’s audience to increase funnel for the Sales team and own annual event marketing strategy for targeted regions ensuring execution and measurement.
- On the measurement end, the professional is fully accountable for defining touch points for nutrition of leads acquired in events, as well as for following their entire journey in the funnel until becoming an SAL.
- Apply feedback surveys with guests and clients, analyze results and conduct learning sessions for continuous improvement, as well as evaluate and analyze the overall management of the several initiatives for ongoing improvement.
- In alliance with agencies, leverage our share of voice and brand awareness on social media and increase the number of followers in alignment to our ICP
- Increment the traffic of organic audience from social media to the website through a structured calendar of initiatives aligned with the agency
- In alliance to the regional PR agencies, take accountability of the regional interviews and shoots and also monitor the brand perception, coverage and possible issues regarding CleverTap in the countries alongside agencies
- Review and approve monthly and quarterly contents before release and present PR reports summarizing the main publications of the quarter
- Establish, maintain and develop relations with important players of the business, partners and relevant local opinion leaders
What are we looking for?
Must have:
- 5+ years of experience in Field Marketing for SaaS products
- Working proficiency of HubSpot, Salesforce and other Email Marketing tools (Outreach, Apollo, etc)
- Bachelors in communications, business or marketing stream
Good to have:
- Spanish language proficiency
Measures of Success
- MQL / SQL / SAL
- Number of events, mixers, meetups per quarter
- Number of registration/ participation
- Brand Visibility - Share of Voice
- Event budget adherence
Key Competencies
- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills
- Behavioral: Team player, communication, social etiquettes, attention to detail
Who will you report to: Head of Marketing LATAM
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
