Goldcast is transforming the future of event marketing through an integrated event orchestration platform purpose built for B2B marketing and sales teams.
Modern B2B marketing is all about engaging customers and building communities. Archaic marketing channels such as emails and webinars have proven to be ill suited for that. We believe that events will bridge that gap and be a key driver in the modern enterprise’s GTM tech stack.
Goldcast is unlocking events as a marketing channel by building the Marketo for B2B events (a $25bn market/~30% of B2B marketing spends)-helping enterprises deliver, scale, and measure events that drive revenue in an integrated platform purpose built for B2B marketing and sales teams.
We launched the product in general availability in Jan'21 and have seen tremendous growth since then . Today, we count Github, Zuora, Amplitude, Drift, Attentive, Salesloft and 200 other top B2B firms as our customers and have been getting a lot of
customer love 🥰
The company was founded at Harvard Business School in the summers of 2020. We have since raised $
40mn in
venture capital and have grown from 10 to 100+ team mates across US and India in the last 18 months
Job Description:
- Develop and maintain a deep understanding of Goldcast’s suite of products/features, value propositions/differentiators, and ICP/customers
- Act as a storyteller for Goldcast’s product and features through the lens of our ICP:
- Develop product/solution naming, positioning and messaging that aligns with relevant and meaningful ICP challenges,
- Communicate the problems the product helps them solve and differentiates the product from others
- Communicate the value of Goldcast’s solution (software and services) and how we achieve our client's goals.
- Align with product management on the ideal customer and personas for the product, and the challenges and/or opportunities the product can address
- Provide marketing guidance and work with product on our strategy and execution of beta launches and significant updates/releases, ensuring their success (i.e.. evangelize product adoption success criteria metrics, and reporting) and securing content (i.e.. customer stories) that can be used in marketing.
- Oversee the continuous development of sales enablement materials, including pitch decks, competitor battlecards, product demos, and one-pagers
- Partner cross-functionally within marketing (demand gen, content, events, partnerships etc.) and beyond marketing with the product team, engineering, sales, post-sales, and design to drive customer engagement, expansion, and retention.
Requirements:
- At least 3-5 years of experience in a Product Marketing or similar role, ideally in a fast growing / early stage SaaS startup targeted at enterprise
- Metrics driven: Have a strong understanding of product adoption and SaaS metrics
- Overlap working hours with EST (9am-1pm ET)
- Track record of effectively partnering with multiple stakeholders, especially product management, engineering, sales, and demand generation teams
- Excellent writing, speaking, and visual storytelling skills. Your work will appear in publications, our blog, on our website, in sales presentations and at events that we host
- Comfortable and excited to work in a fast-paced, fully remote team
We are committed to assembling an unrivaled team of operators, designers, technologists, and adventurers who aim to create something magical on the cross roads of video communication and martech. As an early crew member, you'll have enormous impact on both our product and company culture. If you're excited about our mission, and believe you might be a fit, we'd love to hear from you!
