Swiftly is hiring a

Product Marketing Director

Full-Time
Remote
Swiftly® is a leading provider of technology and solutions for retailers worldwide.  Our best-in-class platform delivers innovative, turn-key solutions that empower retailers to grow sales and build loyalty, while enabling brands to reach more shoppers through retail media networks. 
 
Swiftly is the first vendor in the industry to connect the digital and in-store shopping experience with a robust ad platform, while deepening insights using 1st party data and analytics.  We offer the only system to seamlessly connect with retail customers across the entire shopping journey.  With our recent Series C funding round totaling $100M we are expanding our team with exciting times ahead. 
 
Headquartered in Seattle, Washington, Swiftly is building better retail through technology. 

Position Summary:
Swiftly is a growing organization and looking for a Product Marketing Director to partner cross-functionally to develop and bring Swiftly’s platform offerings to the market. You will bring an in-depth understanding of the retail and/or media industry, help to identify market opportunities, and will drive the go-to-market strategy. You will represent the market for our Product team and will represent the product within the market. You will be the central point of contact for our internal teams for all questions related to product positioning and functionality. 

The ideal candidate will have prior experience partnering with Product, Sales and Marketing on building and executing go-to-market strategies. With a current emphasis on the Retail Media platform, success in this position requires a strong understanding of how salespeople, agencies and brands (specifically, CPG)buy and evaluate advertising campaigns within the digital advertising ecosystem. An understanding of retail media networks and digital advertising within broader CPG marketing initiatives (brand management, trade marketing, etc.), from both a technical and a strategic perspective, is preferred. This person must be a flexible cross-functional team player who is comfortable within a fast-paced environment. 

Responsibilities Include:

  • Produce market assessments entailing competitive analysis, opportunity sizing, customer segmentation and feedback collection to help Product Managers define/refine product requirements and roadmap 
  • Define and execute against product go-to-market strategies including managing product Alpha and Beta testing to capture customer needs that must be met for successful launch 
  • Lead the development of product positioning, collateral, case studies, training and content for Sales, clients and external channels 
  • Support Sales and Customer Success teams in handling inbound questions on our products 
  • Partner with Sales, Product and Marketing to set cross-functional product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our products 
  • Drive technology focused discussions with senior leadership by providing valuable insights and recommendations that guide technology-based decisions 
  • Create and optimize messaging to clearly set customer expectations and communicate value to customers
  • Closely collaborate with sales enablement on educating and equipping our sales team with compelling, differentiated product-focused sales tools and assets needed for each stage of the funnel and sales cycle; including sales presentations, demo tools and client impact metrics to support customer investments

Required Qualifications:

  • 10+ years of product marketing, product strategy, advertising technology, digital advertising, or media buying/analytics a must 
  • Bachelor's degree or equivalent practical experience in product marketing, business, or a related discipline 
  • Familiarity with digital advertising, retail media, app/web analytics, and/or mobile technology platforms 
  • Experience defining and executing go-to-market plans 
  • Track record of influencing the product roadmap by gathering and analyzing customer and market feedback (being the voice of the customer) and translating them into product requirements 
  • Excellent communication skills, both written and verbal, with demonstrated experience collaborating with different teams and managing multiple stakeholders at various levels 
  • Strong organizational, data-driven analytical and story-telling skills 
  • A fast learner and self-starter who can sift and navigate through information and input from various stakeholders 

Preferred Qualifications:

  • Deep knowledge of advertising, retail media, retailer app, app/web analytics, loyalty programs, and/or mobile technology 
  • Experience conducting exercises applying statistics, math and analytics 
  • Experience using BI tools  

Working For Swiftly
We are working on a set of problems that require the best in the industry to get right. Our employees are the pillars of the future of the company and they are treated and compensated as such. We're a growing team of experienced industry professionals building an organization that can solve tough problems and values a collaborative environment. 

Every Swiftly employee: 
-Has demonstrated the ability to work collaboratively in an ambiguous, fast-paced environment 
-Takes ownership of their domain from the ground up, from inception through deployment to customers 
-Leaves their ego at the door and ensures the best idea leaves the room 
-Is always experimenting with new technologies and learning new skillsets 

If you've ever wanted to work on a project that blends a gorgeous consumer experience, sophisticated logistics, and scale that rivals the largest technology players, Swiftly is the place for you. 

Equal Opportunity Employer 
Swiftly is an Equal Employment Opportunity and Affirmative Action Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.  
Swiftly will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process. 
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