Overview
A well-known US gaming IP with 1.5 billion global player is now entering metaverse! They are looking for a highly motivated Branding and PR Manager to join the team. The successful candidate will be responsible for developing and executing creative strategies to drive brand awareness and engagement as well as taking the PR initiative.
What You Will Do
- Develop strategies to increase visibility of the company and its products/services within the metaverse industry
- Create and manage relationships with industry influencers and media contacts
- Establish a strong online presence for the brand through social media campaigns and targeted advertising
- Track, monitor and optimize campaigns for maximum reach and engagement
- Analyze data and consumer feedback to improve campaigns and brand visibility
- Collaborate with internal teams to create press materials and promotional content
- Create content for newsletters, blog posts, and other digital media outlets
- Manage crisis communication strategies and be prepared to respond to negative press
What You Will Need
- 3-5 years of experience in brand management and public relations
- Fluency in English and Cantonese with excellent written and verbal communication skills
- Having Web3 experience/knowledge is a plus
- Ability to work independently and collaboratively
- Excellent interpersonal and communication skills
