About Zeller
At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions. If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can’t think of anything more exciting than disrupting the status-quo, then read on to learn more.
Zeller is searching for an exceptional Performance Marketing Specialist to join the Growth team. Reporting to the Performance Marketing & Analytics Manager, this person will be responsible for the end-to-end planning, execution, optimisation and reporting of all paid search campaigns for Zeller’s growing range of products, services and merchants.
You will be our go-to expert for paid search, and work closely with our wider marketing team to plan, buy, and optimise targeted media campaigns, delivering on direct response goals. You’ll scale our programs with large budgets amongst an ambitious and growing team, owning both the strategy and execution for paid search — with the opportunity to scale-out and own more channels over time. You’ll help us devise cross-channel campaigns and help achieve ambitious growth targets.
This position is a once-in-a-lifetime opportunity for an up-and-coming digital marketing and paid search specialist to shape the future of paid growth at Australia’s fastest growing scale-up.
Your responsibilities will include:
- Execute SEM campaigns for all Zeller products and services to achieve activation, leads, ROI and CAC targets.
- Manage campaign spend accordingly to the defined budget, forecasting monthly costs/performance and reconciling any discrepancies that may arise.
- Conducting keyword research and competitor analysis.
- Audience management across all accounts.
- Compiling ad-hoc weekly and monthly reporting, and presenting results to senior leadership as required — reporting on everything from keyword buys, to competitive trends, to ad-copy learnings.
- Optimising copy and landing pages for paid search engine marketing campaigns.
- Implement a detailed framework for experimenting and testing initiatives.
- Identify trends and keep up to date with the latest updates from Google Ads & Bing Ads platform.
- Collaborating with the broader marketing and creative teams to execute ad-hoc campaigns for different channels such as display, social and video advertising.
- Assisting with the development and implementation of marketing plans, product launches and other campaigns.
Your experience and skillset:
- Experience in a Search Marketing/Search Support role, preferably experience in both agency and client side. An expert in Google Ads and Bing Ads.
- Hands-on experience implementing six-digit monthly budgets.
- Strong capacity for data analysis.
- Proficient with Google Analytics, knowledge of data analytics packages in Python or SQL is highly valuable.
- Ability to query reporting API endpoints.
- Being able to act rapidly to unexpected behaviour of the accounts or redefinition of the marketing targets.
- Experience liaising with brand and marketing stakeholders and agencies.
The 'Nice to Haves':
- Previous experience in the fintech, finance or banking industry.
- Previous experience working with a B2B product or service.
Like the rest of the team, you’ll benefit from:
A competitive salary package, including equity from an early stage;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.
