About Us
Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
FT Live
Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.
Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.
From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms.
FT Specialist is the B2B information division of the FT. Comprising 17 brands it provides niche audience groups with information that helps them make better decisions and operate more effectively. Amongst the industry leading brands with huge scope for growth and development: The Banker, Investor Chronicle, FDI, Fund Fire, Ignites, Pensions Expert.
The Role / Position Overview
As the Performance Marketing Specialist - Social Media (B2B), you’ll support the Digital and Performance Marketing team in the day-to-day planning, execution and management of B2B social media campaigns across a portfolio of events (luxury, retail, energy, education, commodities, climate) and channels (LinkedIn, Twitter, Meta, Youtube, Tiktok). You’ll be accountable for copywriting and bespoke content creation, as well as analysis and reporting. You’ll be accountable for keeping current with FT Live social media management standards and guidelines, trends, policies, and best practices; sharing with the greater other teams as appropriate. You will support the Senior Performance Marketing Strategist in A/B testing initiatives and embrace new technologies to advance digital transformation.
Key Responsibilities
Responsible for the day-to-day planning, execution and management of B2B social media campaigns across a portfolio of events and channels (LinkedIn, Twitter, Meta, Youtube, Tiktok).
Report directly into the Head of Digital and Performance Marketing Manager.
Support the Senior Performance Marketing Strategist (Social Media) in the planning and analysis of Social Media campaigns across multiple events and channels.
Accountable for copywriting and bespoke content creation, leveraging tools such as Frontify, Figma, Photoshop Illustrator.
Ability to perform regular analysis and reporting on campaign performance, utilising Sprout Social management and listening tool.
Responsible for keeping current with FT Live social media management standards and guidelines, trends, policies, and best practices; sharing with key stakeholders.
Stakeholder management – internal and external – informing on current campaign performance as well as future opportunities.
Liaise with other team members to ensure plans are achievable and on track.
Support the Senior Performance Marketing Strategist (Social Media) in A/B testing initiatives.
Required Skills / Experience
A passion for news and media and an affinity for the FT’s values of: integrity, ambition, curiosity, trust, inclusion and subscriber focus.
1-2 years B2B social media experience (either client or agency experience) in the planning, execution and management of campaigns across LinkedIn, Twitter, Meta, Youtube, Tiktok.
Strong project management or organisational skills with the ability to manage multiple projects simultaneously ensuring that deadlines on each are met.
Proficient in copywriting and demonstrates innovative creative skills to produce and deliver content against our KPIs.
Analytical capability with experience of using a range of analytics tools, including social listening tools.
A ‘test and learn’ approach, comfortable with initiative and the ability to propose new ideas and solutions.
Proactive attitude and thrives off working in a fast-paced collaborative environment.
A confident communicator and natural collaborator, with experience working in cross-functional teams.
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
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