About Us
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
FT Live overview:
Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.
Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.
From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms.
The Role / Position Overview
As the Performance Marketing Specialist, you’ll support the Digital and Performance Marketing team in developing and implementing paid media campaigns across Paid Social, Paid Search, Programmatic, Online Video, plus Affiliates and SEO. You’ll manage a portfolio of campaigns across multiple events, ensuring that performance goals are met whilst proactively managing key stakeholder relationships. You will analyse performance and maximise the return on investment of digital marketing campaigns spanning paid social, paid search, programmatic display and more. You will support the Senior Performance Marketing Strategist in A/B testing initiatives and embrace new technologies to advance digital transformation.
Key Responsibilities
Report into the Senior Performance Marketing Manager.
Support the Senior Performance Marketing Strategist in the planning, activation and analysis of Paid Media campaigns across Paid Social, Paid Search, Programmatic, Online Video, plus Affiliates and SEO.
Optimise campaigns daily to ensure budgets are invested as effectively as possible, delivering maximum performance and ROI.
Responsible for operating within a set budget, and ensuring all budget is signed off by Senior Performance Marketing Manager.
Regular analysis and reporting on campaign performance.
Stakeholder management – internal and external – informing on current campaign performance as well as future opportunities
Liaise with other team members to ensure plans are achievable and on track
Identify new areas for growth
Support the Senior Performance Marketing Strategist in A/B testing initiatives.
Required Skills / Experience
A passion for news and media and an affinity for the FT’s values of: integrity, ambition, curiosity, trust, inclusion and subscriber focus.
1-2 years paid media experience (either client or agency experience) activating campaigns across paid search, paid social, programmatic.
Copywriting for and creative briefs that will deliver against our KPIs.
Analytical capability with experience of using a range of analytics tools
A ‘test and learn’ approach, comfortable with initiative and the ability to propose new ideas and solutions
Commercially-minded and confident in establishing and measuring business metrics, as well as managing and forecasting budgets.
Proactive attitude and thrives off working in a fast-paced collaborative environment.
A confident communicator and natural collaborator, with experience working in cross-functional teams.
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.
#LI-KF1
