Performance Marketing Specialist - Egypt

About Foodics

Proudly “voted the best place to work” in 2021-2022, Foodics, one of the most promising SaaS companies in MENA, was founded in 2014 in KSA with headquarters in Riyadh and offices in the United Arab Emirates Jordan, Kuwait, Egypt, Pakistan, and the Netherlands.

FOODICS is the leading Restaurant-Tech company in MENA and a pioneer in the regional F&B industry. Foodics is currently undergoing rapid expansion across MENA, Pakistan, Africa and Asia, servicing over 20,000 brands , and has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

We provide a cloud-based point-of-sale SaaS ecosystem with tools that help F&B, and retail businesses start, track and grow. Our customers use Foodics to accept payments, track inventory, monitor sales, process orders, digitize menus, manage employees, create analytics and smart reports, provide secure cloud storage and enable the integration of third-party apps.

We pride ourselves on recognizing and retaining talent while promoting creativity and efficiency. We are constantly looking for people to help shape and be a part of our bright future!

Our Purpose: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performance

Our Vision: To be the most trusted one-stop-shop software & financial platform for restaurants

Our Mission: To empower every person who contributes to the success of a restaurant business and provide finance to fuel its growth

About the Role

Hi all! We are looking for a Performance Marketing Specialist with a big appetite for learning to join our team and further strengthen our tracking and analysis while working with cross-functional expertise! You will help us use web technologies to achieve our business growth goals. You will be responsible for managing performance marketing campaigns for Foodics, considering the results that the brand wants to achieve. You should leverage your competencies to understand which marketing channels are most suitable for the advertising campaign you have to run to ensure the maximum ROI.

You will be able to participate in designing advertising campaigns and optimize already active campaigns to improve their performance constantly. You will also be responsible for reports creation and analysis relating to the progress of campaigns over time, considering metrics, such as the KPI, which allows measuring the effectiveness of the chosen strategy in terms of achievement of the expected goals.

You should be creative and comfortable working with a team for this position. We want to meet you if you’re a tech-savvy trendsetter with innovative ideas to improve customer experience.

Hop on and apply now!

Responsibilities

• Responsible for day-to-day management, execution, & optimization of PPC channels.
• Track & analyze the website traffic flow and provide internal reports regularly.
• Measure, refine & report the performance of all digital marketing campaigns against ROI goals.
• Identify trends and insights and optimize spend based on performance
• Analyze & allocate budgets smartly across channels & campaigns, recommending modifications to ad spending as required.
• Work closely with the brand team on collaborative projects.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Continuously test new ideas, tools, channels, and product features. Implement best practices on the department level.
• Plan, monitor, and report key business metrics

Requirements

• 2+ years of performance marketing working experience
• Must possess analytical skills, so as estimation and allocation of budgets, targeting and segmentation, and being able to evaluate the performance of all PPC channels
• Knowledge and prior usage of tools like Facebook Ad Manager, Snapchat Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• The Performance Marketing Specialist should be able to communicate and collaborate effectively with the performance team along with various other departments.
• A firm understanding of Google Analytics and how to correctly interpret the data there.
• A basic understanding of marketing automation is preferred
• Ability to create automated dashboard using Data Studio/Power BI preferred, but not necessary.
• Self-starter with the ability to work independently across functional groups and on multiple initiatives simultaneously.
• Must be flexible to work in a fast-paced and evolving environment.
• Ability to design and run robust tests on the relevant platform.

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Benefits

We believe you will love working at foodics!

• We offer a people-focused culture that fosters inclusion, diversity, innovation, and a flexible work setup: remote, in-office, and hybrid models.
• We are a performance-based company that offers 30 calendar days of vacation, 30 days of work from anywhere, career advancement opportunities, and lucrative compensation, including bonuses and shares potential.
• We value learning and will help you with personal development, from constant exposure to new challenges and annual learning stipend to regular internal and external training. You will enjoy numerous learning and career development opportunities in a hyper-growth environment.
• This an excellent opportunity to grow and work with some of the most talented people in the industry, a team of more than 30 different nationalities, hired in more than 14 countries and locations globally!
• And you will be part of an environment that offers challenging goals, autonomy, and mentoring and creates incredible opportunities for you and the company.

Disclaimer: here at Foodics, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our colleagues, our products, and our community. All employment is decided based on qualifications, merit, and business need. Foodics is proud to be an equal-opportunity workplace and affirmative action employer.