Role: Performance Marketing Manager
Location: London, England, United Kingdom
WHAT YOU WILL BE DOING IN YOUR ROLE
- Work in collaboration with strategists, creative and brand teams to deliver best-in-class performance campaigns
- Be responsible for end-to-end process of campaign delivery from set-up to full campaign management, optimisations and reporting
- Lead marketing automation efforts to run campaigns efficiently and improve ROI
- Conceptualise structured A/B tests and perform analysis to identify levers impacting channel performance
- Ensure all media plans uphold global media standards, creating effective media plans without sacrificing the creative
- Create frameworks for keywords, targeting, ad copy, visual assets, and other variables to improve the performance of campaigns
- Make regular recommendations based on best practices, trends, and performance
- Create paid media measurement frameworks, benchmarks and KPIs
- Utilise marketing tech-stack to help the brands to create dashboards for campaigns, analyse performance reports, identify learnings and report back to the in-house creative team
- Stay up to date with the latest industry innovations and ad technology and be the first to test relevant tools and ad formats
- Support ad hoc marketing projects such as marketing attribution, geo-split testing, marketing tech tool evaluation, automation and business intelligence
- Act as an ambassador for data and performance across the group, showcasing the value it can add to creative, content and experiences.
- Foster collaboration across our global network of data and performance practitioners, embedding best practice, continued learning and development.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
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1-3 years of relevant experience in paid social (specifically LinkedIn, Twitter, Facebook & Instagram)
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Good knowledge of related tools and technologies (e.g. DSPs, FB Editor, AdWords)
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Comfortable working in a fast-paced, changing environments
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Collaborative team player, open-minded
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Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns
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Self-starter and proactive in channel growing and meeting targets / KPIs
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A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
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Proven commercial understanding
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Solid understanding of the digital marketing landscape
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Self-motivated – demonstrates tenacity, resilience, strives to deliver results
ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
talent@oliver.agency
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Job Id: 5530
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Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
