The Scoop
We are looking for an exceptional Performance Marketing Manager to be responsible for planning, implementing, and optimizing digital marketing campaigns with a focus on driving profitable customer acquisition and retention. This role will play a key role within the wider marketing team to help drive growth in a highly dynamic and rapidly expanding health and fitness business.
About Us
Katalyst is the world’s most efficient workout. Our FDA-cleared strength training system and full-body suit uses Electro Muscle Stimulation (EMS) to deliver specifically-tuned, low-frequency impulses to each of your major muscle groups. These impulses imitate the brain signals that cause your muscles to contract and significantly increase your muscle activity. The result is a complete, full-body workout in just 20 minutes, with no external weights or joint impact. Learn more at www.katalyst.fit.
Responsibilities include, but are not limited to:
- Develop and implement comprehensive paid media strategies to increase brand visibility and recognition, drive new user acquisition, and increase revenue
- Leverage data analytics to develop insights and action items for ongoing campaign optimization and maintenance
- Conduct market and keyword research, analyze previous campaigns and provide feedback to support the development of eCommerce customer journey and site optimization
- Stay current on digital marketing best practices and industry standards; continuously recommending new approaches, testing, innovative ideas and/or technologies to deliver on KPIs
- Use design tools (such as Adobe Creative Cloud, Canva, etc) to develop creative, copy, and messaging for paid campaigns
- Management of invoices/billing and ad budgets across digital marketing platforms
- Closely collaborate with internal stakeholders across brand, content, social, PR, and business development, to develop ad creatives and campaigns that are in line with the overall marketing strategy
Requirements
The ideal candidate will have:
- 3-5 years experience working for relevant fitness wellness brands or agencies, with strong experience in digital advertising across display, digital video, paid social, and paid search
- Working experience with Google Analytics, Facebook Ads Manager, and Google Ad Manager is required. Knowledge of SEO is a plus
- Ability to manage agency and contractor relationships to maximize the impact of budget and resources
- Strong organizational and project management skills, with the ability to manage multiple projects and accurately prioritize
- Ability to problem solve and find creative solutions for ambiguous problems
- An entrepreneurial spirit and the ability to thrive in a fast-paced and ever-changing environment
- Passion for health and fitness
The salary range for this role is $94,000 to $157,000.
This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and business needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
Benefits
At Katalyst, the health and well-being of our employees is of the utmost importance to us. We offer the following to all full-time employees:
- 100% employer-paid medical, dental, vision, life and disability insurance and 50% employer-paid for all dependents.
- 6 weeks of company-paid medical and family leave
- 401k, including 4% company match
- Company stock options
- Flexible PTO
Katalyst is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
