Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.
We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.
We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.
Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.
This is a once-in-a-lifetime opportunity for the right candidate to build and own a best in class multi-channel acquisition platform that delivers meaningful commercial impact to the business.
This role is within a small but passionate team dedicated to digital marketing. If you are an aspiring, hands-on leader who thrives on challenges, can’t hide your energy, is hungry to deliver tangible results against our company’s growth targets - we are looking for you!
We believe in the power of actions more than anything else. So we asked our VPs of Marketing, Marketing Managers, Country Managers, Regional Directors and Sales Teams to explain what they need from the successful candidate:
Day in and day out a Performance Marketing Manager in Insider;
- We are growing rapidly and you will play a key role in ensuring we hit our growth and efficiency targets by owning a critical function – digital acquisition marketing
- You’ll work hands-on, whilst managing a small team responsible for the scaling and optimisation of our Paid Search and Paid Social Programs
- Plan, build, manage, analyze and optimize campaigns across Paid Ads and Paid Social
- Understand our audience and develop powerful persona based targeting and segmentation strategies to attract qualified buyers and target them effectively
- Build our scale-up strategy and set aggressive goals & targets to turn marketing into a revenue-driving growth force
- Forecast well in advance with consideration of growth, business seasonality and market maturity - across 28 regions
- Manage our digital marketing budget, with a key focus on maximizing ROI, delivering a high amount of sales-qualified opportunities, while lowering CAC
- Be a strong team leader, focused on hiring, mentorship, and performance management
- Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
We want you to join us while we are taking a step into the future if you have
- 5+ years of experience in B2B digital marketing. Technology or software/SaaS industry is a must
- A university degree in Business, Marketing, or related field is a big plus!
- Proven track record in contributing to Marketing’s pipeline generation and revenue targets
- Expert at working with digital marketing platforms, including: Google Ad Manager, Google Analytics, LinkedIn Ad Manager, Meta Ads Manager, YouTube Ads, SEMrush
- Experience with CRM and Marketing Automation software is a plus, Salesforce CRM and Hubspot is preferred
- Experienced in leading a small team, with a genuine interest in mentorship and professional development
- Able to work with remote team members and multiple stakeholders across various departments and countries.
- Experienced at working comfortably across all levels of an organization. We’re a pretty flat structure, so we need someone who can transition from working in painstaking detail within platform - but also be able to provide executive-level reports, updates and dashboards to senior stakeholders
- Working within an international company, managing multiple regions is preferred. Our digital marketing function is small but mighty!
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- The ability and flexibility to work in a fast-paced startup environment as well as high emotional intelligence
- Curiosity about emerging technologies and marketing trends
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- A chance to work in an international, diverse, and inclusive environment,
-
“Tech Talks” with famous and groundbreaking people from the software world,
- To be part of an industry that’s shaping the future of customer experiences. Don't believe us? Just ask Google,
- Access and opportunity to gain a limitless network all over the globe,
- Access to many hard and soft skills training to help you improve and challenge yourself,
- Access to 16,000+ online courses taught by real-world professionals on LinkedIn Learning platform to satisfy your hunger for knowledge.
- Space to share your skills through training and workshops if you wish. Sharing is caring!
- Inclusive Private Health Insurance,
- Food expenses covered on a monthly basis,
- Fun with the occasional team activities!
- No Dress Code!
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
