We’re quite proud of our achievements…

250M+ downloads, 50M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

…and we’re just getting started.

We’re Flo Health, a rapidly growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

And there's never been a more exciting time to join us.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now though, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better - we’re set to become the world’s favourite female health brand.

Big plans, right?

They absolutely are - that’s why we’re hiring.

The Job

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding.

Every day, they run, control, and optimise a wealth of high-quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.

Flo is looking for a tech-savvy, creative problem solver with experience managing app and web campaigns to join our Paid User Acquisition team.

Your Experience

Must have:

2+ years of performance marketing experience in mobile user acquisition across multiple platforms (e.g. Facebook Ads, Google Ads, Snapchat, Twitter Advertising);
Understands programmatic ad buying, how it fits into the media landscape, and has in-depth experience executing programmatic ad buys on at least one mobile demand-side platform;
Experience running UA campaigns internationally;
Deep understanding of mobile and web attribution models (e.g. SKAN, AppsFlyer);
Strong analytical & Excel skills (Pivot Tables, VLOOKUP, logical expressions);
Effective communication & presentation skills to speak through results of marketing campaigns;
Ability to coordinate multiple projects with competing deadlines and maintain attention to detail;
Works well in a collaborative team atmosphere;

Nice to have:

Experience in Health Tech;
Experience with data aggregation software like Funnel.io;
Experience with Zaraz, Google Tag Manager and/or GA4.

What you'll be doing

You'll be responsible for:

Planning, executing, and analyzing user acquisition campaigns across performance channels;
Ensuring marketing campaigns drive high quality users efficiently, with a focus on ROAS and scale;
Identifying platform trends and best practices in order to apply them to campaigns;
Cross-functional collaboration to foster product growth;
Briefing in the creative team to produce top-performing creatives;
Monitor, track and report key metrics;
Driving experimentation with marketing partners.

#LI-YY1

Reward

People perform better when they’re happy, paid well, looked after and supported.

That’s just a fact.

On top of competitive salaries, we offer Flo's permanent employees:

A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
Company equity grants through Flo’s employee share option plan (ESOP)
Paid holiday and sick leave (dependent on location)
Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations - an opportunity to work abroad for two months’ a year
Six months' paid Maternity Leave, and one months' paid Paternity Leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Career growth, progression, and learning development resources
Annual salary reviews
As many free premium Flo subscriptions as you’d like
A whole host of other benefits (health/pension/social schemes, dependent on location)

Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.

We know that building the future of female health isn’t going to be easy,
but we’re hoping you’re up for the challenge.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

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