Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
As the Performance Marketing Director at Sporty, you'll be responsible for owning the marketing strategy for products used by millions of daily global users. You'll collaborate with talented stakeholders across our remote-working organisation to establish clear and measurable goals, and create marketing campaigns that excite and engage customers globally.
In this role, you'll be responsible for driving customer acquisition and retention through the management of all digital marketing channels. You are expected to bring a forward-thinking mindset to our marketing department, utilising new methods and technologies, such as AI, to drive innovation and optimise marketing performance.
As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends, building a competitive advantage through intelligent marketing strategies and the use of emerging technologies.
Responsibilities
- Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, SEO, programmatic display, influencer and affiliate marketing
- Drive our customer acquisition, retention, and churn strategies through the creation of targeted, data-driven campaigns that are optimised for ROI
- Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
- Own the forecasting, monitoring, and reporting of acquisition and retention performance and budgets
- Build and maintain relationships with external vendors and partners, such as affiliate partners, media buying agencies, and influencers
- Lead and maintain a mar-tech strategy, continuously evaluating and improving upon the effectiveness and efficiency of our marketing processes and infrastructure
- Collaborate with internal teams, specifically the product team, to develop and implement go-to-market strategies that align with the product team's delivery schedule
- Research and implement AI-powered tools to optimise marketing efforts across various disciplines, including SEO, advertising, paid media, and CRM
- Develop and implement strategies to improve customer acquisition and retention, including referral programs, loyalty programs, and other tactics
- Recruit, manage, lead, and motivate a team of marketing professionals, ensuring the team builds and maintains a deep understanding of our technology and customers
- Analyse and report on competitive trends, industry developments, and emerging technologies to inform and improve marketing strategies, identifying opportunities to build a competitive advantage through intelligent marketing
Requirements
- Fluency in both spoken and written English
- Portuguese and or Spanish language skills are a plus
- Bachelor's or master's degree in Marketing, Economics, Business or a related field
- Experience implementing high-growth performance marketing strategies in emerging markets, specifically in the sports betting and casino industry
- Demonstrable evidence of making data-justified marketing decisions, and experience using data and analytics to optimise campaigns and achieve KPIs
- Up-to-date knowledge of SEM, SEO, CRM, influencer and programmatic advertising methods, and experience developing and implementing successful campaigns in these areas
- A customer-centric mindset with the ability to analyse customer and competitor behaviours and develop effective marketing campaigns that drive growth
- The ability to influence within a fast-paced and distributed environment, and experience working collaboratively with internal and external stakeholders
- Excellent problem-solving skills and a focus on achieving measurable results
- Experience defining and tracking OKRs or a similar goal-setting framework
- A track record of developing, leading, and managing high-performing marketing teams
- Enthusiastically committed to establishing oneself as top talent in the field of Marketing as well as pursuing development of own knowledge base and abilities through constant learning
Benefits
Quarterly and flash bonuses
Flexible working hours
Top-of-the-line equipment
Education allowance
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2022 and have 2 global retreats in planning for 2023!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
