WHO WE ARE
Audicus is a health-tech company based in New York City. We are changing the hearing aid industry with a leading telehealth solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of lives to date.
THE ROLE
We are looking for a Performance Marketing Associate to join our vibrant team and drive user growth. This is a unique opportunity to be part of a company that is disrupting an industry and is making a lasting positive change in people’s lives. The candidate will report directly to our Growth & Strategy Director, and will work closely with the VP of Marketing and broader team.
This role is ideal for a hands-on team builder with a strong digital marketing background and interest in performance and lifecycle marketing. Creative problem-solvers that can think strategically and analytically about sustainable growth - yet want to get tactical and “build” - will particularly enjoy this role. This person will be an essential part of our acquisition and growth efforts over the coming year, so if you want to put your skills to the test while flexing some new muscles, all in a place that’s making a meaningful impact for our customers, we encourage you to apply!
RESPONSIBILITIES
- Conduct recurring weekly and monthly optimization tasks for paid ad campaigns (i.e. keyword expansion, ad testing, negative keyword/inventory management, audience testing etc.) across a variety of channels
- Measure and evaluate success of SEM, Facebook and Display campaigns to inform investment decisions
- Assist in optimization of lead generation funnels and landing pages
- Support affiliate marketing relationships
- Track and analyze email and SMS marketing efforts
- Provide ongoing and ad hoc SEO support to ensure quality rankings
- Collaborate directly with our Sales, Marketing, Operations and Customer Experience teams to continuously iterate on our acquisition strategies
WHAT WE ARE LOOKING FOR (experience, qualities and requirements)
- 1-2 years of hands-on paid media experience in SEM (Google and Bing) and/or paid Social (Facebook)
- Highly metrics-driven, having analyzed and ideally optimized funnels and synthesized analytics
- Proficiency in Excel/Google Sheets (pivot tables & vlookup)
- Startup or agency experience, preferably within the health/consumer technology space
- Equal interest in both the “numbers” and “creative” sides of marketing, with an overarching passion for the consumer
- Needs to be comfortable in a fast-paced environment where resources are constrained and therefore creativity, tenacity and methodical, hands-on problem solving are a must
- Bachelor's degree in Business, Marketing, Analytics, Health, Market Research, or related field preferred
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
