Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As a Partnerships Growth Marketing Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.
At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
BetterHelp is looking for a passionate B2B Growth Marketing Manager to develop and implement marketing and content strategies to generate revenue. In this role, you will conduct market and user research to determine the best way to communicate our product features and value propositions, and gain a deep understanding of the customer journey. You will own and execute on our marketing strategy with a goal of increasing lead generation and revenue. This role will report into our VP of Sales and Partnerships.
This is an exciting opportunity for someone who wants to execute fast and see quick results -- while making a real difference in the world.
What will you do?
- Gain a deep understanding of the BetterHelp customer journey and develop marketing campaigns and initiatives to acquire new customers.
- Conduct market research, and user testing to understand the best way to communicate the BetterHelp value proposition.
- Deploy A/B tests to drive the most effective ROI for a variety of initiatives.
- Effectively analyze and present data to the team. Proactively identify winning strategies and execute on them based on this data.
- Drive inbound leads through campaigns and initiatives that require partnership with key stakeholders, developing creatives and assets, tracking, reporting results and ongoing optimization.
- Deliver on innovative and appropriate strategies by cross-functionally working with content writers and graphic designers who understand BetterHelp’s products, customer base, and B2B buyer journey.
- Create and execute customer account based marketing strategies and campaigns.
What will you NOT do?
- You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
- You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
- You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
- You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.
Requirements
- At least 2 years of growth marketing experience in a B2C product with a high volume of users.
- Ability to demonstrate projects which measured and significantly improved business KPIs (conversion, retention, revenue etc) using various marketing strategies.
- Passion and experience in creating opportunities and revenue, not just leads.
- Experience in conversion optimization and A/B testing.
- Experience conducting market and user research to develop effective customer facing content and value propositions.
- Must be data-driven, demonstrating the ability to understand key performance drivers and the ability to execute against findings. Experience with web analytics and data analytics tools.
- Strong understanding of consumer web products.
- Excellent written and verbal communication skills, and a discerning eye for design.
Benefits
- Competitive salary & equity compensation
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- Unrivaled perks program (including free therapy, UberEats, and more)
- Remote work with regular in-person bonding experiences sponsored by the company
- Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
- Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
The base salary range for this position is $125,000 - $165,000. In addition to a base salary, this position is eligible for a performance bonus, RSU's and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2023. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.
At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.
