Paid Media/Growth Marketing Manager

Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.

As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.

As a key member of the Acquisition Marketing team, the Performance Marketing Manager will be responsible for media planning, execution, and optimization of our full-funnel media campaigns to drive business results across Food52, Schoolhouse, and Dansk brands. The Performance Marketing Manager will oversee and execute paid search, shopping, and paid social advertising efforts across multiple platforms, including Google, Bing, Meta, TikTok, and Pinterest. Duties will also include reporting/ dashboard building, A/B testing, and supporting paid media asset development across brand and performance campaigns.

Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/lower funnel campaigns across multiple brands (Food52, Schoolhouse and Dansk).

Analyze and optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI

Build and manage effective campaigns that will positively impact acquisition and revenue

Work cross-functionally with CRM, content, merchandising, brand partnerships, and creative teams

Conduct pacing and optimize accordingly between platforms and brands to ensure campaigns are within budget

Build recommendations for campaign improvement and own A/B testing

Discover and test new media opportunities

Collaborate with the Brand Partnerships team to execute co-branded paid campaigns on various platforms to drive partner purchases through Food52.

Work with the data and dev teams to ensure proper tagging and tracking

3-5 year(s) experience managing paid search and social campaigns in platforms with emphasis on search (Google Ads, Bing) followed by social (Facebook Business Manager, TikTok Ads Manager etc.)

Experience with video, display, audio, direct mail, or affiliate marketing a plus. 

Experience working with cross functional creative and product teams

Experience working with a 6 figure monthly budget

Knowledge of bidding strategies, targeting capabilities, as well as web & app tracking setup and troubleshooting.

Up-to-date with the latest trends and best practices in digital marketing landscape

Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment

Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once

Experience with Google Analytics

For residents of CT, NJ or NY the compensation range for this role is $95,000 - $115,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:

Medical, dental and vision options (some at no cost to you!)

Flexible spending accounts (health & dependent care)

Short and long term disability, life insurance

401(k) retirement plan

Paid holidays, unlimited vacation, company-wide week off (Winter Week)

Flexible hours and working arrangements

Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.