Outbound Marketing Manager, Korea

Responsibilities include but not limited to the overall marketing tasks for K-Pop outbound digital and outdoor marketing

What you will do:

• Maximize K-Pop artist roster exposure by expanding into new or existing promotional channels and platforms
• Utilize and analyse the K-pop marketing data strategy to ensure stakeholders have timely, accurate and relevant data and insights to build, execute and monitor campaigns
• Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with stake holders.
• Interrogate marketing data and use it to identify trends and propose actions to stakeholders when relevant
• Lead post campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future marketing efforts
• Draft and service press releases to increase media coverage and awareness of new releases and important artist updates

Who you are:

• 7+ Experience in DSP, marketing agencies, music & media entertainments, PR agencies, creative industries, etc
• Collaborate and working closely with A&R, contents creators both internal or external partners.
• Project Management: Ability to plan and organise internal and external resources to deliver the agreed outcomes for a variety of projects within the agreed quality timeframe and budget
• Data Literacy: Ability to analyse the music market and relevant data and apply insights to make decisions to drive / improve results. Able to review assets against established ingest and metadata guidelines and processes.
• Digital literacy: Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience / fan engagement.
• Storytelling: Ability to build a solid narrative for the artist, including core identity and backstory, brand, semiotics, image, visuals, and translate that into tangible marketing and fan experience and engagement actions
• Communication: Ability to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences
• Agility: Responds and adapts quickly to changes, maintaining a flexible attitude and using the new conditions to evolve their thinking
• Creativity: Ability to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms
• Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries
• Excellent spoken and written English.