Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
As the Offline Marketing Director for the Africa region at Sporty, you will be responsible for developing and executing marketing campaigns that reach and engage our target audience through non-digital channels. You will work with various internal stakeholders to establish clear and measurable goals, and create strategies to excite and engage customers across the Africa region.
In this role, you will be responsible for driving customer acquisition and retention through offline marketing channels, including print, broadcast, out-of-home, events, and sponsorships. You are expected to bring a forward-thinking mindset to our marketing department, utilising new methods and technologies to drive innovation and optimise marketing performance.
As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends, building a competitive advantage through intelligent marketing strategies and the use of emerging technologies in the offline space
Responsibilities
- Develop, implement, and manage marketing campaigns in Africa across all non-digital channels such as print ads, TV and radio ads, outdoor advertising, public relations and guerrilla marketing
- Identify and evaluate opportunities for event based marketing and sponsorships, and manage the planning, coordination, and execution of these initiatives to ensure they are successful and align with the company's brand and marketing objectives
- Collaborate with cross-functional teams to ensure that offline marketing efforts are integrated with online marketing efforts and overall company initiatives
- Drive our customer acquisition, retention, and churn strategies through the creation of targeted, data-driven campaigns that are optimised for ROI
- Use data analytics, market research and consumer insights to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
- Own the forecasting, monitoring, and reporting of acquisition and retention performance and budgets
- Develop and maintain a strong brand identity across all offline marketing channels, ensuring consistency and quality in all messaging and visual assets
- Build and maintain relationships with external vendors and partners, such as creative agencies and media buying agencies, to execute successful offline campaigns
- Recruit, manage, lead, and motivate a team of marketing professionals, ensuring the team builds and maintains a deep understanding of our offline channels, technology and customers
- Analyse and report on competitive trends, industry developments, and emerging technologies to inform and improve marketing strategies, identifying opportunities to build a competitive advantage through intelligent marketing
Requirements
- Fluency in both written and spoken in English
- Bachelor's or master's degree in Marketing, Communications, Business, or a related field
- Experience implementing high-growth offline marketing campaigns, with a strong track record in areas such as PR, broadcast marketing, live marketing, and sponsorships
- Demonstrable evidence of making data-justified marketing decisions, and experience using data and analytics to optimise campaigns and achieve KPIs
- A customer-centric mindset with the ability to analyse and interpret consumer insights and trends, and develop effective marketing campaigns that drive growth
- The ability to influence within a fast-paced and distributed environment, and experience working collaboratively with internal and external stakeholders
- Excellent problem-solving and critical thinking skills, and a focus on achieving measurable results
- Experience defining and tracking OKRs or a similar goal-setting framework
- A track record of developing, leading, and managing high-performing marketing teams
- Enthusiastically committed to establishing oneself as top talent in the field of Marketing as well as pursuing development of own knowledge base and abilities through constant learning
Benefits
Quarterly and flash bonuses
Flexible working hours
Top-of-the-line equipment
Education allowance
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2022 and have 2 global retreats in planning for 2023!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
