The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.
Engineering Brand Love through the courageous ambitions of our people and our clients.
The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!
SUMMARY
We are looking for a smart, experienced, and motivated Media Planner to join our San Diego team.
The ideal candidate will:
- Be passionate about media and have knowledge of media planning and buying disciplines and channels, traditional and digital.
- Possess excellent analytical, multitasking, and decision-making abilities.
- Have a strong work ethic and enjoys working in a fast-paced environment.
The Media Planner is responsible for assisting in the day-to-day management of media campaigns on key accounts. This person supports the Media Planning team in the planning, buying, campaign execution/optimizations, and budget management for traditional and digital media programs.
This is a hybrid work-from-home/office position, but the candidate must live near San Diego.
WHAT YOU’LL DO
CAMPAIGN PLANNING & MANAGEMENT
- Manage the planning and implementation of a wide variety of client campaigns.
- Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
- Work with team members to create media recommendations and supply substantiated backup information to justify recommendations.
- Leverage media planning and buying tools in the development of strategic media plans (ComScore, eMarketer, MRI, Global Web Index).
- Prepare and present media recommendations to clients.
- Key abreast of media trends, tools, and opportunities in the media landscape.
CAMPAIGN STEWARDSHIP & EXECUTION
- Manage client budgets and day-to-day media activities including digital campaign management.
- Ensure 100% accuracy within plans, budgets, and reconciliations.
- Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, and budget tracking, as well as any activities tied to ensuring successful media campaigns.
- Monitor the pacing of key digital campaigns.
- Utilize critical thinking to analyze performance data to develop clear, actionable and relevant media insights.
- Ensure accurate billing and reporting of key accounts
- Troubleshoot and coordinate with the digital ops team, production managers, and project managers to ensure trafficking and creative material deadlines are met.
COMMUNICATION
- Ensure a good working relationship with account teams, analytics, and digital ops team to facilitate flawless execution of plans.
- Be comfortable providing thoughtful input and feedback in internal meetings.
- Develop media points of view on media opportunities for internal teams and clients.
- Maintain a mature and professional acumen in personal and written communications.
- Develop and mentor junior media team members.
COLLABORATION
- Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
- Develop strong relationships with internal teams, including account services, operations, finance, creative, and other functional teams as appropriate.
WHAT YOU’LL BRING
- 2+ years of relevant professional experience with a focus on media and advertising.
- Working media planning/buying experience across traditional and digital media channels, primarily digital.
- Ability to …
- Think creatively and analytically
- Multi-task and prioritize assignments
- Possess strong organizational skills and attention to detail
- Keep a positive attitude in a fast-paced work environment
- Proactively problem solve
- Comfort mining data for relevant analytical insights
- Quickly adapt to changing needs of client/department
- Experience with media research and third-party ad serving platforms
- BA/BS degree in marketing, communications, or a related field
WHAT YOU’LL GET
- Open PTO
- 40 hours of paid sick time (annually)
- Flexible work hours and remote work
- Paid holidays + holiday closure between Christmas Eve and New Year’s Day
- Company-paid medical, dental, and vision insurance
- Life insurance and disability benefits
- 401k program with employer matching
- 6 weeks paid parental leave
- Employee bonus referrals
- Dog-friendly offices
- Company-provided snacks and beverages (yes, beer/wine included)
- … and lots more!
REQUIREMENTS
- All employees of The Shipyard must be fully vaccinated against COVID-19.
