GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
The position of Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, supporting account-based selling, and is crucial to the continued growth of GuidePoint Security. This position will report to the Marketing Manager within the Federal Region.The person to fill this role must be detail-oriented and possess great communication skills. You will be responsible for driving the top-of-the-funnel pipeline through to sales by assisting in the development, execution, and administration of marketing campaigns and events for the Heartland Region, including Marketo automated campaigns, trade shows planning, reporting, logistics, and more. Activities are based on the Heartland marketing plan that is developed in collaboration with Heartland sales and marketing.
What You'll Get To Do:
- Work with the Heartland Marketing Manager, to help execute the marketing plan.
- Assist in coordinating Sponsor participation for Regional Events; communication, execution, post-event deliverables.
- Produce content and various marketing assets to be used digitally and for regional events. These assets include Marketo programs and list uploads, print, social media posts, and promotional collateral.
- Monitor and facilitate lead funnel management across all activities, and report program results to all stakeholders.
- Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
- Track KPI’s in Marketo for all activities and identify areas for improvement; develop and execute campaign performance reporting.
- Assist in driving partner campaigns using co-sponsored materials and tools.
- Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
- Help to ensure that Marketo and SalesForce campaigns are updated.
You'll Bring These Qualifications:
- 2+ years of experience in marketing, event management, communications, business, or a related field.
- Experience using Marketo preferred.
- Experience in event planning/logistics.
- Experience with G Suite and spreadsheet skills.
- Competency with using Salesforce.
- Customer service mindset.
- Ability to measure and report the performance of marketing campaigns.
- Demonstrated excellence with written communications, project, and time management.
- This role is a full-time position, with 25% travel required.
- This position is a remote position.
Salary range: $55-$65K DOQ
Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 750 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 3,000 Enterprise-Level customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- 100% employer-paid medical premiums (employee only $0 deductible and HSA plans) along with 75% employer-paid family contributions
- 100% employer-paid dental premiums (employee only) along with 75% employer-paid family contributions
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Care plan
