Purpose
To manage and increase acquisitions through digital marketing platforms at scale within budget. To use automation to allow for massive scaling. And to improve performance consistently though using updated technology and regular learning. Within the Organizational policies and procedures.
KEY ACCOUNTABILITIES AND ACTIVITIES
Marketing Performance management:
- Develop, plan, and execute digital marketing campaigns in line with the business goals and brand strategy
- Review campaign outcomes and share best practices and learnings across local teams
- Identify new segments and targeting opportunities for marketing channels
- Manage digital marketing budgets and marketing mix
- Ensure achievement and reporting of core marketing KPIs
- Identify opportunities to improve methodologies, productivity, and cost efficiency
- Enhance automation, learning, and scaling of efficiencies in marketing
- Prepare periodic reports on the campaign’s activities and achievements to ensure a steady pace towards the required targets and rectify any mishaps or deviations that might occur along the way
- Prepare daily, weekly and monthly reports on neoleap social media performance and on each platform; and recommend improvements to neoleap social media touch points
Change Management:
- Ensure stakeholder readiness by providing training, workshops, customer and supplier communications and any support needed for all changes within their respective field
- Ensure that the Divisions involved in the change initiative are prepared for all changes required to ensure sustained morale levels and minimal impact on the culture
- Review all change issues and provide recommendations on proper initiatives in order to ensure creating a vibrant work environment
Stakeholders’ Relations:
- Establish and maintain good working relationships with the key Stakeholders internally and externally
- Act as the representative with local and international concerned stakeholders
Project Management:
- Lead and guide project management teams in planning and organizing divisional and organizational projects for their respective Division
- Direct and control projects to ensure that project cycles are completed and parameters (cost budget, timelines, scope, and quality) are met, monitored, and in line with the required quality and standards
- Lead initiatives and growth projects aligning corporate departments for seamless execution
Governance and Resilience:
- Ensure the documentation and implementation of policies, procedures, and processes to ensure efficiency and effectiveness
- Ensure compliance with all relevant policies, procedures, and processes in order to achieve operational excellence
- Monitor daily practices to guarantee compliance with mandatory policies and procedures
- Ensure the Divisional compliance with the Code of Conduct to ensure operating within the acceptable risk and ethical levels
Budget Utilization:
- Participate in the Division’s budgeting cycle and provide input to the budgeting process
- Ensure effective utilization of their respective Department’s budget, and report accurately on progress and challenges
People Management:
- Participate in the identification and recruitment of key talents for their respective Department
- Manage, guide and assist direct reports to perform their functional operations in accordance with set policies and procedures
Requirements
Knowledge and Experience:
- 6- 8 Years of relevant experience
Education and Certifications:
- Bachelor's degree in a relevant field is required
- Master’s degree in a relevant field is preferred
