Wolfram, creator of Mathematica, Wolfram|Alpha and Wolfram Language, is seeking a skilled Marketing Operations Specialist to join its Wolfram|Alpha Product Management department. The Marketing Operations Specialist will manage the creation and execution of marketing campaigns and materials for Wolfram|Alpha.
Responsibilities
- Closely monitoring competitors for emerging trends
- Owning analytics and reporting on campaigns to maintain cost benefit
- Implementing new and revising existing email marketing programs
- Coordinating landing page testing and optimization with Project Managers
- Managing paid search campaigns
- Pushing for optimizations of keywords and messaging
- Maintaining existing marketing processes and integrating new processes to expand reach
- Providing SEO (search engine optimization) expertise
- Working with our product team to optimize the purchasing funnel
Requirements
- Project management skills
- Ability to work efficiently across various teams
- Strong initiative, organization skills and attention to detail
- Ability to optimize processes and suggest new processes
- Good understanding of marketing strategies and the ability to regularly deliver measurable results
- Ability to push multiple projects simultaneously
- Ability to quickly learn and understand new technologies
- Ability to discover and correct process issues
- Understanding of social platforms, B2C ad marketing and email campaign marketing
- Bachelor’s degree in marketing or business or comparable education and experience
- Recent experience in a marketing role is a plus
- Experience with Google Ads platform is a plus
Location: Champaign, Illinois, or remote
Wolfram is an equal opportunity employer and values diversity at its company. Women, people of color, members of the LGBTQ community, individuals with disabilities and veterans are strongly encouraged to apply.
