Role Purpose
We are looking for a Marketing Executive to join our Global Marketing Team to support us in delivering our marketing strategies for Civica, our business units and our products.
Working with the UK and APAC marketing teams as well as our established team in Vadodara, this role will have particular focus on maximising lead generation through online channels and evolving our web presence, the ideal candidate will have experience of developing and executing digital strategies, with demonstrable experience in acquiring and nurturing B2B leads, and growing lead pipeline.
The environment is exciting and fast paced and the role will offer variety and ownership to the successful candidate.
Successful applicants will have excellent written and spoken English, and have solid experience in copywriting for various B2B marketing channels and audiences.
Principal Accountabilities
- Work closely with the Marketing Managers to support them in building and sending out marketing campaigns.
- Liaising with internal and external designers to create marketing collateral
- Preparing and distributing reporting on the ROI of activity undertaken
- Develop a clear understanding of business objectives, value propositions, target markets and buyer personas.
- Design and implement both engagement & lead nurture campaigns to generate sales leads and pipeline to develop leads through the sales cycle, within agreed timescales and budget
- Assess and select appropriate marketing mix for each campaign, including direct marketing, online/digital marketing, live and virtual events, advertising, and promotion.
- Work closely with the Marketing Services Team to brief in digital marketing programmes and activities
- Develop content for marketing collateral as well as extensively use sales enablement tools to support each campaign and programme, including liaising with internal stakeholders and potentially external agencies to execute and deliver multiple campaigns
- Manage and maintain CRM and marketing automation data to drive customer and prospect communications
- Manage online presence via website, social media, and appropriate partners
- Effectively manage a budget following defined protocols
- Report on campaign effectiveness and RoIe
- Work with the global marketing team to support corporate or cross business projects.
Requirements
Essential Competencies
- Confident, experienced professional with strong communication skills
- Excellent spoken and written English
- A proven ability to write strong B2B marketing copy for a range of materials – from email marketing to social media posts, web content etc
- Self-starter who can work autonomously, as well as being a key team player
- Demonstrable experience of developing and delivering B2B marketing campaigns that deliver leads and pipeline
- Excellent prioritisation skills, able to successfully balance multiple projects simultaneously
- Enjoy meeting new people and feel confident managing relationships with a wide network of colleagues, suppliers, customers, and partners.
- Work within agreed marketing plan to develop campaign ideas and activities
- Manage own workload
Mandatory Skills
Copying writing capabilities
Executing on marketing briefs
